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How To Start Selling Life Insurance

January 22, 2022 by BPM Team

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Life Insurance Health Protection Concept

Are you looking for a career that is not only financially fulfilling but also emotionally fulfilling? If so, then you might be interested in life insurance sales. This is a job where you get to interact with people on a regular basis, helping them meet their needs. You can also generate plenty of income to support yourself and your family. Even though the barrier to entry is low for life insurance sales, you still need to put yourself in the best position possible to be successful. Take a look at some of the steps you need to follow if you would like to become a life insurance agent.

Learn About the Products Available

If you want to start selling life insurance, you need to learn about the different products available to you. That way, you can adequately explain the benefits and drawbacks of each option to your potential customers. For example, which of your customers is better suited for a term-life policy? When do you think a universal life policy might be better? Are there situations where you might even want to offer a variable universal life policy? Before you can explain these products to your customers, you need to learn about the differences between them for yourself. Then, you will have an easier time convincing your customers that one product might be better for them than another. 

Understand the Rules and Regulations of Your State

Purchasing life insurance is a significant decision. You need to point your clients and customers in the right direction. There are rules and regulations in every state that establish guard rails for what you can and cannot say. If you want to expand your life insurance business, you may want to get licensed in multiple states; however, you might need to pass multiple exams and understand the differences in the rules and regulations surrounding life insurance from state to state. Therefore, in addition to learning about the different life insurance products you might sell, you need to learn about the rules and regulations as well. You don’t want to find yourself facing sanctions right when you are trying to start your life insurance business. 

Pass the Exam

Furthermore, you will need to pass the exam. Once you feel like you understand the different types of life insurance products, and you feel like you understand the rules and regulations about life insurance in your state, you can sign up to take the exam. Not every state publishes its pass rates; however, it is always better to pass the exam on the first attempt. Therefore, make sure you start studying as early as possible. Get a good night’s rest before the day of the exam. Then, take your time as you go through the questions. Taking this exam can be expensive, and you do not want to take it more than once. Do your best to pass on the first attempt. 

Find a Mentor Who Can Help You

Finally, once you have passed the exam, you will need to get a National Producer Number or NPN, so you can start selling life insurance. Even though you can start cold calling people immediately, it is usually better to work with a mentor who can point you in the right direction. It can be challenging when you first get started, and it can be stressful to get rejected by a lot of people who might not be interested in your product and services. A mentor can help you figure out how to initiate conversations. Then, he or she can help you learn how to follow up with people to close deals.

You may also like: A Brief About Life Insurance and Its Importance

Image source: Shutterstock.com

Filed Under: Featured Posts, Insurance Tagged With: Featured Article, insurance, Selling

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