• Home
  • Blog
    • Business Partner Magazine Archive
  • Free Contests and Giveaways
  • Resources
  • About Us
    • Cookie Policy
    • Disclosure Policy
    • Privacy Policy
    • Terms of Website Use
  • Contacts

Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

  • Business Success
  • Marketing
  • Finance
  • Employees
  • Technology
  • Start-up
  • Productivity
  • Communication

How To Name Your Business

February 19, 2020 by BPM Team

Click here to get this post in PDF

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Enter your NameEnter your Email Address
 woman holding blue vape pen

When venturing out into the world of starting a small business, the most important and recognizable feature that people will associate with you and your business is the business’s name. Having a catchy name that sticks in people’s minds can be the difference between making a successful and sustainable living and a failed project. But how do you create that perfect name that will entice people to give you their patronage? Here are a few steps involved in creating the perfect name.

Make It Catchy

Think about what catches your eye when you see the name of a small business. They aren’t huge, international companies, so they rely on having a name that looks or sounds completely different from anything you’ve heard before. One way to do this is to use world play. Some of the best vape stores use this tactic by having their names be puns related to smoking or vaping. Some more options include using acronyms, which can leave people wondering what the letters stand for, using words from different languages, which can create a sense of mysteriousness or exoticness, and making an obviously intentional spelling or grammar mistake, which will make the name stand out because it looks slightly off.

Keep It Simple

A name that is too long and complicated will not stick in a customer’s mind. “Bob’s Quality Gardening Tools and Accessories” is much harder to remember and much less interesting than simply, “Bob’s Tools”. This change eliminates unnecessary words that clutter the name with too much information, and too much information is another thing you generally want to avoid in your business’s name. If Bob gets lucky, and his business begins to grow, he doesn’t have much room to expand his inventory because the name has limited him to gardening supplies. Using the other name, he opens up the door to sell all kinds of tools, not just those related to gardening.

Check Its Availability

You don’t want your business to share its name with another. This can create confusion, especially if you live close by or are competitors. Before finalizing the name, do a deep Google search to find any businesses that have a name similar to yours. If you find one, consider changing the name. You can check business registries, and even register your business in databases around the internet. A good catchy, name is one of the first steps on your business’s path to success. Carefully selecting a name that represents what your company is and will be memorable for your customers is important, and now you know where to begin

Also read: Reach More Customers with An Impressive Brand Name

Filed Under: Business Success, Start-up Tagged With: business success, starting a business

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Disclosure

We earn commissions if you shop through the links on this page.

Recent Posts

  • Why Your Marketing Strategy Isn’t Resonating: Top 6 Pitfalls
  • Navigating the Future: A Guide to Choosing the Right Innovation Management Software
  • Swiss Banking and Montenegro Business: The Global Entrepreneur’s Guide
  • Tamper Proof Packaging: Safeguarding Your Products and Brand Reputation
  • Unlocking a Secure and Unconventional Retirement: Insights from an Expert’s Book

Categories

Archives

Make Money Online – Free Course

  • Discover All The Shortcuts To Affiliate Marketing Success
  • Find Out How To Fill Your Site With New Leads And Customers
  • Discover How To Turn Your Passion Into Profits
  • Learn How To Write Copy That Gets Results Fast!
  • Discover How To Create Promote & Sell Your Own Products Online
  • Everything You Need To Know About Marketing Money Online
  • Strategies For Successful Web Entrepreneurs Inside
  • Discover How To Invest Smarter Grow Faster And Retire Rich
  • Email Marketing Strategies For Marketers And Entrepreneurs
  • Free training reveals how to build a successful six figure income online
  • Discover The Mindset Hacks You Need To Succeed
  • Free Marketing Memberships – Make Money Online

    Make money online free marketing memberships

    Tags

    Accounting apps bitcoin brand business growth business skills business success communication cryptocurrency Customer Service Data design Digital marketing ecommerce Efficiency employees Featured Article finance finances Health and Safety infographic insurance Investing investment legal legal tips Management Marketing marketing strategy Outsourcing productivity property Real estate sales security SEO Social Media software starting a business startup Technology Trading Training website workplace

    Disclosure

    We earn commissions if you shop through the links on this page.

    Digital Marketing Agency

    ReachMore Banner

    Business Partner Magazine

    Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.

    Have a look around the site to discover a wealth of business-focused content.

    Here’s to your business success!

    Copyright © 2023 - Business Partner Magazine·