Starting and successfully managing a business can be a tedious task, to say the least. You have to worry about investors, market shares, suppliers, vendors, product launches and service announcements and once you’ve made your first sale, you’ll realize that you’re actually just getting started. Securing a steady stream of revenue is more than simply selling high-quality products and services. It’s about providing your customers with a top-notch customer experience during the sales process and offering your support once the sale has been completed.
Offer value to your customers
Whether you’re trying to secure a deal, establish a partnership or engage a customer, building strong relationships is very important for running a successful business. These relationships would not be possible if both parties weren’t providing mutual value. If you wish to win the acceptance and approval of your customers you need to provide them with value first and then ask for them to invest in your app, product or service. Back in the day, businesses used to pitch products and services and rely on cold outreach in order to make a sale. These days, however, potential customers have significantly higher expectations from companies they purchase from.
Avoid forcing sign ups without providing value
Being forced to signup is the most likely scenario customers face when installing an app. The users will download the app, open it and get stuck on the “sign up” or “login” screens. Even worse, the customers are oftentimes greeted with landing pages that contain nothing except icons, images, and various selling points. Asking customers to provide their personal information without them even knowing whether they actually want your products or services or not will only result in your conversions rate decreasing at an alarming rate.
Create a clean UI
There are two main reasons people avoid installing apps: they’re either a miniaturized copy of the product website or the UI is so cluttered that it’s basically unusable. Other UI issues mobile app users face are when developers try to fit in as many different things on a single screen or have some of the most important aspects of the app hidden behind a menu that takes three swipes and five clicks to reach. Keep the UI as minimal as you can without sacrificing usability. Google has laid out some pretty interesting and reasonable rules when it comes to designing apps for Android in their material design guidelines, so make sure to check them out before blowing your entire budget on developing a bad app.
Usability over design
This is something that most business owners fail or flat-out refuse to understand, but it’s far more important for an app to be usable than it is to look pretty. Granted, as much as we hate to admit it, looks do matter and this is especially true when it comes to designing apps and products. But there’s a rising trend of developers writing apps that look amazing, but fail to accomplish even the smallest of tasks without issues. Make your app usable first and then work around that usability to develop the appropriate design.
Colors and contrast
Colors and contrast are an integral part of the brand. Think McDonald’s with their bright neon M arching across a field of red. Or Starbucks, with the iconic white mermaid intertwined with the green background. These colors and contrasts directly represent the brand and they’re prominent throughout logos, promotional materials, product, and app design and every other piece or property associated with the brand itself. If you have absolutely no idea about colors, patterns, and designs, then it may be the best look for a graphic designer to help you out.
Ask for customer feedback
The single best way to find out what your customers think about your brand, apps, products or services is to simply ask them. You can use your own app, your website or the social media to ask customers for opinions and reviews or set up a marketing campaign aimed at letting the people know that their voice is heard and complaints noted. On the other hand, you can setup a landing page devoted towards allowing customers to leave feedback.
Ask them whether they’ve used your app, whether they use any similar apps and use that information to refine the app and generate even more leads. If your app is top notch and you’re still experiencing issues generating leads, then you should definitely consider hiring a professional lead generation company to perform a full audit and find out what exactly is preventing your business from generating any new leads.
Providing an excellent user experience is an integral part of running a successful business. Whether it’s providing your customers with a beautifully designed, useful app or simply asking them to leave a review, maintaining and nurturing a positive relationship with your consumers is not only important but vital for success, no matter what kind business you’re into.
About the Author
My name is Alex Williams, born and raised in beautiful Sydney. I am a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at BizzmarkBlog.