Click here to get this post in PDF
Brands are flocking in massive numbers. As a result, TikTok has a significant impact on e-commerce revenues. But how would they ensure that they succeed when they have a profile? Of course, there are a few apparent things to ignore, such as uploading unpleasant or sensitive content, but how can businesses make the most out of this incredible forum for goods and services promotion? There is a lot to be learned from the experts to answer this.
TikTok
TikTok is a growing application that features more than a billion users, with 2 billion installations around 125+nations containing a million active users from the United States alone. You must have a TikTok plan if your intended audience is mainly between 17 to 30. This is the appropriate time and opportunity to include this outstanding vertical video feature into your business to buy TikTok fans in abundance. Please post it on Instagram Stories, Facebook, and Snapchat, to name a few platforms. TikTok has recently made it possible to put links & eCommerce URLs in the account and video clips. Here are five successful firms that make the most of TikTok’s promotional tool for your reference:
Burberry—Location
Burberry is an established brand; however, their Instagram marketing skill has catapulted them into the grips of the e-commerce audience between 20–30-year-olds. Burberry’s fashion company has made an unexpected move. They frequently activate their location services. An analysis revealed that posts with a geolocation tag generate 79 percent more interaction. Why? There are two reasons for this:
1) It has more detailed information, which attracts and entices fans.
2) It links a brand to a location—for instance, you can add the place’s name where you capture the picture.
With more TikTok-friendly vibes, there will be increased sales expected. Do you see where we are heading with this? Keep thinking.
Dunkin’ Donuts
Dunkin’ Donuts is a genius at exploiting contemporary trends to amuse and excite its fans. Whether it’s Christmas, Halloween, or any festive occasion, Dunkin’ Donuts offers a donut for every occasion. It is the place to go if you’ve ever wished to have each occasion of the year represented in flour, honey, and caffeine. In addition, they are known for posting unique, visually striking photographs of coffee and doughnuts regularly. How many businesses could make that claim? As a result, they continue to be highly successful TikTok profiles.
Warby Parker
An eyeglass business has gradually taken over social media. They employ TikTok to advertise their particular brand of healthy community engagement with their do-good marketing strategy of providing a pair of spectacles to those in need for every piece sold. In addition, they promote events on TikTok, such as a massively hashtagged community march in big cities. Since they share thoughtfully and carefully, their advertising gradually develops their base of followers, opening the way for loyal consumers who trust the brand.
NBA
One of TikTok’s initial users was the NBA. They constantly produce high-quality, timely information on the network. They have 5.5+ million followers on the application, which is by far the largest of any brand we’ve encountered. They maintain the information lighthearted; that helps a lot. It is a brilliant idea. Are you looking for NBA highlights? Visit Instagram. Are you looking for NBA news? Visit Twitter. If you’re looking for NBA humour, memes, or motivation, you’ve come to the right place. TikTok is a video-sharing app.
Amazon
TikTok is generating countless sales of the world’s most well-known brands in routine. Amazon’s collection of merchandise can profit from a lot of spontaneous and free promotion through video trends. Since their primary focus appears to be influencer marketing, which provides billions of likes, Amazon’s profile does not witness a lot of engagement. The brand’s approach to these collaborations is simple: it trusts the creators’ originality.
Gymshark
So far, Gymshark has done an excellent job on the TikTok app. They have approximately 1.2 million followers and have been consistently posting high-quality films for quite some time. In addition, they have a wonderful mix of training videos, fitness memes, and motivation on their page.
Calvin Klein
Calvin Klein has been using TikTok for around six months. They’ve made 13+ videos so far. None of them are exciting or distinctive to the platform. It is because they haven’t invested much time in the application. However, the brand has 4,000 followers and 100,000 views quickly. It is of course a sign of success for the brand.
Vineyard Vines
Vineyard Vines has barely been on TikTok for three months and has already posted 18 video clips. They have, however, done an excellent job. They still provide engaging, fun content that is constantly on-trend. They have approximately 180,000+ followers on Instagram and over 12 million views. They deserve recognition.
Also read: Should You Buy Tiktok Likes?
Conclusion
TikTok provides space for any talent that you would like to expose. That is the reason behind the application being more versatile. TikTok is exponentially growing, and if you are not noticing it, you are missing out on a great opportunity. As a developing brand, you should not leave out something great!
You may also like: How Can Brands Use The TikTok Channel?
Image source: Dreamstime.com
