• Home
  • Blog
    • Business Partner Magazine Archive
  • Resources
  • About Us
    • Cookie Policy
    • Disclosure Policy
    • Privacy Policy
    • Terms of Website Use
  • Contacts

Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

  • News
  • Business Success
  • Marketing
  • Employees
  • Technology
  • Start-up
  • Productivity
  • Communication

How to increase brand awareness for small businesses

June 2, 2022 by BPM Team

Click here to get this post in PDF

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Enter your NameEnter your Email Address
Increase brand awareness text on screen

Brand awareness is a lifeline for every small business as it sends a clear message to customers that you exist. Your product may be top class, but if you choose to remain obscure, you will never be able to reach out to prospective clients.

All these benefits won’t appear overnight, but if you follow these established strategies and stick to them, you can make customers recognise your product in a matter of months.

Listen to your customers

People yearn for high-quality customer service. In fact, it means the world to them especially when a faulty product is attended to in good time. Ensure you are clear and polite in dealing with an issue and reward a customer with a nice note after a positive review. Remember the age-old saying ‘ the customer is always right ‘. It still holds good today.

Enhance your digital presence

Social media platforms are important tools for small businesses to reach out to their target audience to achieve their potential. As the majority of people check into social media platforms at least once a day, this has become an important digital marketing channel for any brand awareness campaign. By establishing new relationships, your business will build a following which is crucial for brand awareness.

You can even hire a trusted digital marketing agency such as https://socratik.agency/ to ensure your online presence is driving eyeballs to your business and in turn, conversions. 

Invest in quality promotional products

Customers love freebies, so take time out to invest in a high-quality promotional product with a nice logo. It could be just a pen or a tee-shirt, and give it away for free or as a bonus to a valued customer. This is an affordable and subtle way to build your brand. That said, make sure your product is related to what you are selling and to your desired audience. A teenager may require something entirely different from what a granny may want.

Build a strong local network

Local marketing is extremely important as it allows the word to spread quickly about a particular product which is active in your community or your hometown. Signing up for a booth or sponsoring a local event where your logo is prominent will make more people take notice. Additionally, to build a stronger network, go out of your way to support other local businesses by sharing resources with them on social media.

Channel news outlets

Local news outlets can come in very handy to mention your business. Send them a free product or a press release to promote your logo or ask a reputed magazine to review it. Once people start trusting the source of information, your business will reach its potential simply by word of mouth. Connect with the influencers in your community and share your product and services with them.

Final take

When trying to increase brand awareness, consider what you want to share with your target audience, from social media to promotional products. Remember, consistent messaging, good quality customer service and maintaining a strong online presence will greatly increase your brand awareness.

You may also like: 10 Simple Ways to Increase Your Brand Awareness (Infographic)

Image source: Shutterstock.com

Filed Under: Brand, Business Success Tagged With: brand, brand awareness, small business

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Disclosure

We earn commissions if you shop through the links on this page.

Recent Posts

  • Unbound raises $4M to help enterprises embrace AI tools on their terms
  • Expert Advice: How to Successfully Pitch SaaS Solutions to Government Agencies
  • Top Trends in Milestone Party Themes for 2025
  • Top Causes of Elevator Malfunctions – And How to Prevent Them
  • kyron.bio raises €5.5M to use glycan engineering for advanced drug design

Categories

Archives

Tags

Accounting bitcoin brand business growth business skills business success communication cryptocurrency Customer Service Data design Digital marketing ecommerce Efficiency employees Featured Article finance finances Health and Safety infographic insurance Investing investment legal legal services legal tips Management Marketing marketing strategy Outsourcing productivity property Real estate sales security SEO Social Media software starting a business startup Technology Trading Training website workplace

Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

Innovation in Business MarTech Awards 2024 UK

CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

Disclosure

We earn commissions if you shop through the links on this page.

Digital Marketing Agency

ReachMore Banner

Business Partner Magazine

Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.

Have a look around the site to discover a wealth of business-focused content.

Here’s to your business success!

Copyright © 2025 - Business Partner Magazine·