With the development in the eCommerce industry, the packaging industry has undergone a significant transformation to meet the needs of consumers more effectively. Packaging is known for providing the product’s first impression to the customers, and it also serves as one of the strongest factors to influence the purchasing decision.
Several studies revealed that one-third of consumer buying decisions are based on the packaging of the product. With the ever-increasing competition in the market, every business is fighting for its spot in the customer’s cart, and at times where even the smallest factors influence the purchasing choices, packaging certainly comes across as highly important.
The current market is undoubtedly defined by competition, and when a customer is under a lot of time pressure, the packaging of a product serves as a deciding factor. Every packaging is comprised of various elements that play a role in the consumer’s purchase decision. Color, design, size, content, and innovation are important elements of packaging and become crucial in engaging the customer’s attention.
Let’s see how these elements prove to be crucial in customer’s buying decisions:
1. Effective Graphics
Graphics play a significant role in attracting consumers. The placement and use of logos, designs, and icons engage customers’ attention. The logos of any brand should be prominent on the packaging to increase brand awareness.
Icons offer a great way of symbolizing the product’s characteristics and take much less space than text to highlight the important features. And the presence of appealing graphics makes the packaging more attractive to the customer.
2. Quality of the Packaging Material
The quality of the packaging also affects the appeal of the product to a certain level. It also speaks about the quality of the product present inside. Cheaply packaged products are only bound to drive the consumers away, making the experience of shopping unsatisfactory. In a study, it was found that when the packaging of the brand deteriorated, 55% of customers left the brand and 36% shifted to other brands.
Color is the first thing that customers notice about the packaging. In a study, it was found that 62-90% of people’s evaluation and assessment of a product is based on colors only. Bright, popping, or bold colors stand out the most as they are difficult to ignore. For example, red, yellow, and white are the colors that you would see the most in product packaging.
Some product categories are also traditionally associated with some specific colors such as blue for mint or menthol, green for organic. etc.
4. Size and Shape of the Package
Size has a direct correlation with value. Larger packs have the tendency to attract consumers faster because of the common perception that a bigger size actually means more value. Not only size, but the shape also plays a role in influencing consumer response. Elongated boxes, for example, are particularly attractive to customers and based on the product categories, and innovation in design.
5. Attractive Layout and Clarity in Typography
One of the most important elements of product packaging in the eCommerce business is the information you can put on the package. By highlighting the features and pros of the product, you can utilize your product packaging is a great way to improve sales.
The Bottom Line
There is no doubt that today’s market is defined by competition, and in this competitive era, every decision you make for your business can affect your success. Packaging in the e-commerce world is gaining a lot of popularity with the rise in online shopping. By opting for Atlantic Corrugated Packaging for your products, you can make sure to stay a step ahead of the competition.
You may also like: 6 Marketing Design Ideas for Business Packaging