Click here to get this post in PDF
Organizations are constantly looking for strategies that can aid in cutting at the core of their PPC keyword research. But, before getting deep into details, let’s back it up. PPC, also referred to as pay-per-click advertising, is a model of digital advertising that operates with the aid of keywords. Its working methodology is simple when a user clicks on your ad; you have to pay for it!
You must ensure that you use the right keywords for the respective customers to land on your ads. Remember that you do not have the money to waste paying for irrelevant clicks that do not convert at the end of the day. This is why you need the aid of a PPC keyword research tool to enable you to identify the most appropriate keywords to use in your campaigns.
Many people experience challenges, especially in conducting PPC keyword research. Even though this might be an easy task to execute, you need to understand the ins and outs of the process to make your work easier. So let’s break down the PPC keyword research process to help you know the way forward.
Conducting Keyword Research for Your PPC Campaigns
PPC campaigns mainly rely on keywords to narrow down and lead potential customers to your business. You should ensure that you have robust keywords to use in your ads before turning back to check on your campaign adventure. Note that PPC keyword research is totally different from SEO keyword research.
You should ensure that you keep all the strategies separate to get reliable results. Below are some simple steps to follow while conducting PPC keyword research.
Brainstorm Keyword Ideas
The immediate step is to brainstorm the basic keyword ideas, especially the high-intent keywords. Also, ensure that you have a good grip of the products’ specific keywords since they are the most potent terms that will drive customers to your business. The high-intent keywords are mostly used to reveal when an individual is ready to take action.
On the flip side, the product-specific keywords should directly relate to your specific market and the products and services you are offering. You need to create an extensive list of high-intent and product-specific keywords in order to create a perfect roadmap for your business. These keywords are meant to position your brand on the most competitive edge in the industry.
For instance, if you are operating a health food shop, some of the best product-specific keywords that you can use include gluten-free crackers.
PPC Competitor Research
To enhance the success of your PPC strategy, you need to be keen on what your competitors are doing to overcome the headwinds within the industry. Contrary to SEO strategy, the stakes are extremely high when choosing the best PPC keywords to use in your campaigns. This is because, in PPC, you pay per click.
This means that you need to have an accurate strategy that you can use to attract customers [with intend to avoid wasting money on clicks that do not convert. To avoid such circumstances, you need to check what has worked for your competitors to enable you to level up your game in business.
However, you must constantly optimize your strategy and adjust your keywords from time to time to be at the top of your competitors. This is the point where you can incorporate a PPC keyword research tool of your choice that will help analyze what your customers are using and give you a detailed report to collect insights.
When doing keyword research, check the cost per click and the quality score. The ad should cost less and rank high on the search engine to get a high-quality score. Besides, the maximum bid is then multiplied by the quality score to identify the cost per click.
Expand Your Keyword List
This is where you need to choose a PPC keyword research tool that will help you expand the keyword list at your disposal. You can acquire a tool such as the Google keyword planner to expand your preferred list of keywords. The tool can help you dig deep into different keyword categories and enhance the relevance of your keywords.
The PPC keyword research tool can give you keyword ideas that you never even considered. You can then opt to categorize the keywords depending on broad match, phrase match, and many other features. Also, you can build a list of strategic long-tail keywords that are in line with the products and services you are offering.
When using a PPC keyword research tool, you only need to enter a search term, and the tool generates multiple keywords related to what you need. Note that the tool generates long-tail and short-tail keywords and high-volume terms that you can use in your campaigns.
When looking for the primary user intent, you need to focus on location-based queries as indicators that will guide you to where potential clients are located. Upon using these basics, you will have created a healthy list of keywords that you can use in your PPC campaigns.
Group Your PPC Keyword Research
When conducting PPC keyword research, you need to have a clear goal with whatever you are doing. The ultimate goal is to ensure that you get a chance to advertise your products and services to the most appropriate audience successfully. Remember that not every keyword you use in your campaigns is relevant to the target audience.
Once you have all the keywords at your disposal, you need to group them into different categories depending on their similarities. The groups are meant to ensure that you are as specific as possible to avoid attracting an irrelevant audience to your business. Besides, not every keyword within your list is relevant to whatever you are offering.
The groups should be based on the category and the similarity of the keywords that you are using. It enables every ad group to maintain relevance in the long run and specific to a particular target market. Using the most appropriate ads will automatically drive the most relevant clicks, thus enhancing the conversion rate.
Final Thought
Conducting the PPCexpo keyword research tool is a continuous task requiring a keen eye for details to uncover hidden insights from your data. However, you can implement the tips shared in this article to secure more reliable keywords that you can incorporate into your ad campaigns to get better results.
You may also like: Using Search Console To Fill In Organic Keyword Gaps In Analytics
Image source: Depositphotos.com
