• Home
  • Blog
    • Business Partner Magazine Archive
  • Free Contests and Giveaways
  • Resources
  • About Us
    • Cookie Policy
    • Disclosure Policy
    • Privacy Policy
    • Terms of Website Use
  • Contacts

Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

  • Business Success
  • Marketing
  • Finance
  • Employees
  • Technology
  • Start-up
  • Productivity
  • Communication

Hassle Free Tips for Your Next Exhibition

May 23, 2019 by BPM Team

Click here to get this post in PDF

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Enter your NameEnter your Email Address
Group of people gatheriing around a stand at an exhibition

An exhibition is an exciting time for your business. The opportunity to display your work has the potential to bring great success. While much consideration and focus are placed upon the product itself, there are many other factors at work that might affect the impact of your display. Those attending and viewing your exhibition are going to be influenced by each aspect of the environment, many of which you may not be inclined to consider. To help bring you peace of mind, here are hassle-free tips for your next exhibition.

Image source: Unsplash

Light

Many of us rely on our sight above all senses. This means that a person is inclined to approach an object by viewing it before any other sense is acknowledged. This is why, when considering your display, the lighting is one of the most important and influential factors on the impression it will make. Low lighting will draw people closer and, while harsh lighting can have the opposite effect, it can also be used to create harsh shadows. If your products are being displayed on shelves, be sure to consider each individual level under the room’s lighting as you may find one without any illumination.

Quality

Your product is sure to be of an impressive quality, which is why your fittings should match. If you place a great display upon poor shelving or furniture, your overall impression will worsen. Be sure to find the best quality display options for your exhibition that support the standards of your product. If you are deterred by the potential cost of appropriate shelving, then consider hiring your fittings. Many stores, such as Crown Display, offer a hire service for each of their shelving products. This means that you can find the appropriate display without the cost or responsibility of purchasing it outright.

Setting Up

It is easy to consider the event of an exhibition while simultaneously forgetting the arrangement involved with setting up and clearing away. To prevent any stress before the show, be sure to put aside a generous amount of time so you can deal with problems that may arise. Since your exhibition space may be a new environment, uncertainty is likely to create surprises. Hiring your equipment may be an appropriate option again, since you will not be faced with the responsibility of constructing the necessary displays for your product and, instead, hand the responsibility over to professionals, who will also remove the products once the event is over.

Space

The space you chose to give your product is important. While you want it at a focal point, positioning it far from other items or displays can often feel awkward. However, a more common mistake made is the lack of consideration given to how attendees will view your product. People, especially those who do not know each other, are inclined to feel awkward in small and intimate environments. If your product does not allow the appropriate space for an individual or crowd to examine it, they are likely to feel irritated and this impression will pass onto the product.

You may also like: You Are Running Your Exhibition Stand All Wrong! (Here’s Why)

Filed Under: Business Success Tagged With: business success, design, Exhibition

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Disclosure

We earn commissions if you shop through the links on this page.

Recent Posts

  • The Benefits of Outsourcing Your Business Event Planning
  • Testimonial Advertising: Best Ways to Use It
  • How to Start a Commercial Kitchen Rental Business: A Comprehensive Guide
  • Leveraging Microsoft Dynamics for Small Business Growth and Scalability
  • The Future of ERP Consultants for Small Businesses: Discussing Emerging Trends and Advancements

Categories

Archives

Make Money Online – Free Course

  • Discover All The Shortcuts To Affiliate Marketing Success
  • Find Out How To Fill Your Site With New Leads And Customers
  • Discover How To Turn Your Passion Into Profits
  • Learn How To Write Copy That Gets Results Fast!
  • Discover How To Create Promote & Sell Your Own Products Online
  • Everything You Need To Know About Marketing Money Online
  • Strategies For Successful Web Entrepreneurs Inside
  • Discover How To Invest Smarter Grow Faster And Retire Rich
  • Email Marketing Strategies For Marketers And Entrepreneurs
  • Free training reveals how to build a successful six figure income online
  • Discover The Mindset Hacks You Need To Succeed
  • Free Marketing Memberships – Make Money Online

    Make money online free marketing memberships

    Tags

    Accounting apps bitcoin brand business growth business skills business success communication cryptocurrency Customer Service Data design Digital marketing ecommerce Efficiency employees Featured Article finance finances Health and Safety infographic insurance Investing investment legal legal tips Management Marketing marketing strategy Outsourcing productivity property Real estate sales security SEO Social Media software starting a business startup Technology Trading Training website workplace

    Disclosure

    We earn commissions if you shop through the links on this page.

    Digital Marketing Agency

    ReachMore Banner

    Business Partner Magazine

    Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.

    Have a look around the site to discover a wealth of business-focused content.

    Here’s to your business success!

    Copyright © 2023 - Business Partner Magazine·

    x
    x