A marketing plan consists of one or more marketing strategies. It provides the framework around which marketing strategies are created. A marketing strategy lays out how a business will achieve specific goals, including the necessary campaigns, content, channels, and marketing software to execute the strategy. Creating a strong marketing strategy is key to building brand awareness and growing your customer base.
The positioning of your product matters.
You don’t have to invest a lot of money to market your product if you know how to position it. You can easily create a brand, image, or position in the marketplace by either pricing the product high or low to create an air of quality or great value. Targeting your product to a specific gender identity creates the message that your product is designed with them in mind. Where you sell your product shows what type of client it’s meant for.
Use specific language.
Two examples of brands that master the descriptions of their products are mattress companies Purple and Nectar. The differences in the language of Nectar vs Purple help both companies attract the right consumers. For example, the Nectar mattress offers a great bang for your buck with its innovative technology, 365-night sleep trial, and limited lifetime warranty. The mattress features gel memory foam that provides pressure relief on your pressure points, as well as reduces motion transfer. The Nectar bed is ideal for all types of sleepers, including combination sleepers.
The Purple Mattress, however, features a hyper-elastic polymer Purple Grid that’s more responsive than layers of memory foam. Its gel-like feel is ideal for alignment and pressure relief and keeps you comfortable when changing sleep positions. The breathability of the Purple Grid gel provides maximum airflow for the ultimate temperature regulation. They offer a 100-night sleep trial and a 10-year warranty. No matter your body type, firmness preference, or sleep positions, memory foam mattresses offer a great night’s sleep.
Leverage charity or cause marketing.
A great way to build brand loyalty is to leverage charity or cause marketing. There are many ways a business can sponsor a charity, such as paying for the uniforms of a local sports team, sponsoring a sporting event that raises money for charity, and donating a portion of your proceeds to an organization. Exchanging marketing and promotion for sponsorship is an effective way to build buzz around a new product.
It’s a good idea to rethink your tactics if your marketing team is struggling with customer acquisition, sales development, and business growth. A Fractional Chief Marketing Officer is a marketing executive that can help your marketing team turn their strategies around. Chief Outsiders is the leading chief marketing office offering incredible value to the marketing department. Their CMO services can help your marketing team achieve key marketing goals that work toward growth. A fractional CMO is a highly experienced executive that collaborates part-time with your marketing department to consult on strategic projects and coaching services.
A great marketing strategy includes a social media presence. The best way to effectively spread your name and build brand awareness is to leverage social media influencers. The key is to find the right influencer in your niche who can reach the right consumer base. You don’t have to work with an influencer with millions of followers; micro-influencers with tens of thousands of followers can be just as effective. Spreading your brand message to the right audience is essential to seeing an attractive profit and return on investment.
Smart product positioning, charity or cause marketing, and leveraging influencers are all great marketing strategies to boost your business.
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