Taking your business global is perhaps a dream of yours – however, this may not be a realistic goal for some businesses as they are. Depending on what you sell and what your brand looks like right now, you may need to make some pretty serious changes before you try to grow your business on a global scale. Below we have 5 essential things to consider before your business goes global. Take a look and see what you might need to change:
1. Your Branding
Your branding might look flawless to you, but it’s entirely objective. Your branding could be deemed amazing or offensive, depending on who is looking at it and where they are from. If, when you started, you did so with a national business in mind, it could be time to take another look at your branding and see if there are changes you could make that would suit it more on a global scale. You may only need to make minor tweaks, but in some cases, you may need to make bigger changes. Sometimes, you have to do things like this (things that you really don’t want to do) in order to scale your business and get bigger, better results.
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2. Your Marketing Strategy
Your marketing strategy may also need help before you attempt to grow your business. How your product appeals to people will depend on the lifestyle of the people you are targeting. This could mean that your product isn’t right for certain countries at all. Again, it depends. You need to make sure there’s a market for your product.
3. Cultural Differences and Translation
The cultural differences between your own country and the country you want to try to grow in can be quite startling. You can’t just do the exact same thing in another country and expect to get the same results. You’ll need to be willing to have different campaigns for different cultures. You may also need to change things like taglines if they don’t translate well. Good translation is key to keeping your business reputation in tact and avoiding insulting anybody.
Knowing how you’ll take payment will ensure ease of payment for each customer, wherever they are based. You can reduce friction with your customers by opening an Australian business account, for instance. Make sure you look into various accounts and services that could work for you based on the countries you want to target and ensure you’re doing all you can to make it easy to pay.
5. Your Product’s Potential
Your product, although great for the national market, may not be right for a global market. This is worth the consideration, as you could spend a lot of time and money only to find that people don’t want it in other countries. Doing market research beforehand is absolutely essential to your success.
Do you think your product has what it takes to go global? Leave your thoughts and ideas in the comments section below – and good luck with your global strategy!
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