With the right approach, email marketing can have an impressive ROI. With the popularity of email messaging staying at the top level and knowing how to wield this powerful weapon can be extremely important to companies of all sizes.
Numerous tools exist today to help marketing experts take full advantage of their options. One of them is an email validator.
In this article, you’ll learn what an email validator is, how it works, and why it’s a must-have for your company in 2020 and beyond.
What is an Email Validator?
An email validator is a program that checks your email list for invalid, dangerous, and incorrect addresses. Since email list hygiene is vital to the success of your email marketing campaign, making sure all addresses you have there are correct and updated is important.
Different types of email validation tools exist. Some of them work online. Others you can download as an app. Some provide real-time validation. Others work on pre-made email lists only.
Whatever tool you decide to use, taking advantage of it is much faster and easier than checking the email list manually.
How Does an Email Validator Work?
Email validation involves an intricate mix of sophisticated programs that check for syntax errors, identify spam traps, and predict whether the email is likely to bounce.
The program runs each address through different checks and categorizes them using a scoring system. If the score is questionable, then the system tries to figure out what’s wrong with the email. If it’s a syntax error, the validator corrects it automatically. In other cases, the system alerts the user about a possible problem, which needs to be addressed manually.
· Identifies invalid address formats
· Checks for improbable email names and vulgar language
· Checks when the mailbox was last opened
· Checks the status of the domain
· Determines if the email is likely to be delivered or result in a hard or soft bounce
· Checks if the email address is active
The validator pings the recipient’s Email Service Provider to get the information about the address. The mailbox owner doesn’t get bothered in the process
Depending on the type of validator you choose, it can:
· Use an API to validate email addresses in real-time to make sure an invalid address never makes it to your email list.
· Checks your full email address list for errors before you use it for further marketing efforts.
Benefits of Using an Email Validator
Why should your company invest in email validation tools? Let’s look at the key benefits.
1. Cut Costs
A poorly maintained email list can lead to a variety of extra spending for a company. It includes employees spending too much time dealing with bounced emails.
Meanwhile, the entire marketing campaign may not yield the desired results if even 10% of your email address list is invalid. You could be spending money on tweaking your marketing strategy while it doesn’t need any extra expenses in the first place.
2. Save Reputation
Your marketing team has been working hard to develop top-notch emails for lead generation, retention, or conversion purposes. It has also been maintaining a stellar sender’s reputation and low bounce rate.
A couple of invalid addresses, or worse, spam traps can ruin your domain or IP reputation. Eventually, your address may be blacklisted, forcing you to spend time, money, and effort on bringing your reputation back online. In most cases, you would need to register another email address and start anew.
3. Ensure Stellar Customer Experience
If you send an email to the wrong address, it means the client you meant it for doesn’t get it. This can reflect on your work and hurt your conversion and retention efforts. Even worse, your company could receive poor reviews and lose existing customers.
Customers often make mistakes when typing their email addresses. An email validator can help make sure you are aware of the problem before you add the address to a clean email list.
4. Enjoy Better Sales
Your sales team is likely to depend on how clean your email list is. If they start sending pitches to wrong addresses, the work of an entire department could suffer.
It’s up to the marketing team to make sure sales reps have one of the most important tools for driving sales – a list of email addresses for potential and existing clients.
5. Save Time
An email validator can help you save time on dealing with bounced mail, poor sender’s reputation, and manual list checks. It can verify an entire list in the time it would take you to validate one email address.
These tools can help both marketing and sales teams to focus on what they do best instead of looking back at address issues.
Just like Google Ads or keyword finding tools, an email validator has become an integral part of the 21st-century marketer’s toolbox. Without one of these programs, it’s impossible to keep the marketing efforts at the highest levels or stay ahead of the competition.
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