Click here to get this post in PDF
The success of any new business hinges on the interest of potential clients, knowing where to find them, and understanding how to tailor your marketing efforts. Building a strong law firm requires a degree from a law school, a defined practice area(s), and prospective clients. Whether you’re starting a new law firm or it’s time to strengthen your brand, using the right business strategies and paying attention to the trends shaping law practice will help your firm stand out. Here are just a few tips to develop a stronger firm.
Be flexible.
The best way to strengthen business development is to be flexible in your approach to business by being open to experimenting and finding ways to cut overhead costs. This means being flexible about billing by finding ways to charge less on attorney fees without sacrificing revenue. You have to be willing to take calculated risks that will help your law firm survive and thrive the next five, 10, and 15 years. The less your income relies on overhead, the more risk your law firm can tolerate.
Always know the benefit of spending money and understand the long-term implications of spending. Start taking calculated risks sooner rather than later, and always have one deliberate experiment going at any time. Collect data, evaluate the outcome, determine if your experiment is a success or failure, and make the necessary changes.
A law firm marketing strategy that doesn’t include an activity on social media channels or online visibility in the marketing plan won’t succeed. Gone are the days of a simple landing page with basic information such as practice areas and contact information. According to Shoot for the Edit, a successful marketing strategy for law firms includes a user-friendly, mobile-optimized law firm website that’s free of broken links. Your landing pages should all use search engine optimization (SEO) tactics, including keyword research, that will reach your target audience and increase organic web traffic. A great way to ensure the success of your marketing strategy is to work with a law firm marketer who specializes in attorney marketing.
Digitize your practice.
One best practice of business to adopt in your law firm is to digitize your practice. Take the time to digitize client files, procedures, and other useful information that helps your practice. Scan, encrypt, and back up all of your physical files and documents to a cloud-based service, and start creating digital templates that can be filled in as needed. The more processes that you automate, the more efficient your law firm will operate.
Your online presence is usually the first thing potential clients investigate after receiving a word-of-mouth referral. A law firm website introduces your legal services, practice areas, links to social media, testimonials, press releases, and a contact form where potential clients can seek price information and arrange a free consultation.
Your engine optimization and design efforts won’t make much impact if you accidentally purchase an IPv4 block that has a bad reputation and is blacklisted. The best way for buyers of IPv4 blocks and sellers of IP addresses to find the services they need is to skip IPv4 auctions and work with an IPv4 broker.
The professionals at IPv4 Brokers review each IPv4 block to ensure that the IPv4 address space is clean and verified by the appropriate regional internet registry (RIR). The broker offers clients the fairest, fixed pricing on the IPv4 market rather than placing a bid to buy IPv4 addresses in the ARIN, RIPE, APNIC regions. Unlike an online auction platform, their brokers facilitate the entire transfer process to help clients find the appropriate IPv4 address space for their needs.
Create an exceptional client experience.
A strong law firm never stops focusing on the importance of creating an exceptional client experience. Positive public relations start the minute a potential client engages with your online presence, dials your phone number, sends a request to your contact form, and walks through the door for an initial consultation. Your client base will be a mix of past clients, new clients, and ongoing clients, all of whom should feel valued and appreciated. Successful attorneys always return calls, emails, and inquiries, and understand the importance of following up with clients.
Even the smallest personal touches will help create an exceptional client experience. Something so simple as offering clients hydration when they enter your law firm will make them feel welcome, comfortable, and most importantly, valued. You can have great-tasting bottled water delivered to your workplace with a water delivery service from Canadian Springs. The water company features a wide selection of water products, breakroom supplies, and beverage equipment. Whether you need 5-gallon bottles for a water cooler or a sleek water dispenser, you can enjoy the convenience of bi-weekly water delivery.
Not every lawyer is a natural business owner, but with a willingness to adapt and try new approaches until you find what works, you can easily develop a stronger law firm.
You may also like: Top marketing options for criminal defense law firms
Image source: Unsplash.com
