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If you have a business that runs through a website, Search Engine Optimization plays an essential role in attracting customers. Ranking higher on the Search Engine Results (SERP) increases the traffic on your website. SEO, however, requires effort and time; it’s not a simple overnight success.
Google is making hundreds of changes in its search algorithms, and regardless of how minor the changes are, they still affect a website’s search rankings. You, therefore, have to be at par with the current trends in Search Engine Optimization. Firstly, you should understand that Google’s algorithms favor valuable web pages – web pages that align with user needs. These include:
- Fast load times
- High-quality content
- In-depth and natural content
- Mobile-friendly and responsive web design
- Pages that have backlinks
Google tries to weed out black hat tactics every day, and with the most intuitive ways, they try to optimize delivering the best content to users. Now let’s dive into the top trends that you can implement and stay top.
Google AdWords
Google AdWords is a ‘pay-per-click’ platform. PPC (Pay-per-click) allows you to bid against other websites, and through this, you purchase visitors to your website from websites that attract a lot of visitors. By bidding’ pay per click,’, you effectively buy your way to the top page rank. Google AdWords appear when browsing through pages, and advertisements display in pre-defined placements above the organic search results or at the bottom of the pages.
Through Google AdWords you:
- Increase your revenue
- Get new customers
- Increase exposure
Consulting a renowned AdWords management company such as Adwords Agency in Brisbane is vital. They advise on the best methods you can use to gain further visibility and experience high-quality search through Google AdWords. They advise you on leveraging your audience, giving you experienced and certified account managers for account assessment, and experiencing transparent reporting.
Sunshine Coast AdWords is important because:
- Its campaigns target purchases
- Focuses on what’s important
- Has total control over the advertising budget
Mobile Website Optimization
Google introduced mobile-first indexing in 2019. This means Google considers a mobile version of a site for indexing and ranking a site rather than the desktop version of a site. This was a move by Google as more people access the internet via smartphones than computers. It is being projected that by 2025 over three-quarters of internet users will be using smartphones. Therefore, when you have SEO trends in mind, the best starting point is optimizing your website’s mobile version. Ensure that you have a user-friendly page that Google can easily crawl.
Long-Form content
The internet is clogged with lots of misleading and bad content; as a business owner who is marketing online, it’s essential to consider the content that you create. Quality-driven long-form content is essential. If the content keeps people engaged, it ranks the website higher in the search engine results. Creating long-form content further ensures that the text is in sections of headings and subheadings and is scannable. Linking to other authoritative and relevant sources is of great value too.
Local SEO
Most search engines are used to look for quality goods and services. Therefore, local SEO is one of the trend strategies on the rise but partly due to zero-click searches. A zero-click search happens when a user’s query is addressed in a search result’s Featured Snippet.
When you search for something on Google, you’ll notice that there’s a box containing the searched item’s answer on the top of the Search Engine Result Page. That’s the Featured Snippet. The user doesn’t have to click on the link to visit the actual website resulting in a zero-click search. Most zero-click searches are local searches. 49% of Google searches are zero-click searches, while 46% of all Google searches find local information.
You would rather rank on high-traffic keywords rather than serve the search engine bots with well-written pillar content. Featured snippets are an effective way of directing traffic to your website instead of the competitors. Ensure that your site content is structured correctly with relevant keywords along with question-based to be rewarded well by Google.
Voice Searches
Voice recognition power has come a long way. Voice assistants, Siri, Google Assistant, and Alexa, are increasingly becoming better and more popular. Voice searches are therefore affecting search engine results. Therefore, consider selecting phrases or words that are used frequently by people. People tend to abbreviate phrases and words when they type more compared to when they vocalize them.
SEO Scalability
If you want to go ahead of your competition, consider building your SEO scalability by taking assistance from Marketing Sweet SEO Services in Brisbane. The following tips can help you in building SEO Scalability:
- Establishing Standard Operating Procedures (SOPs) for any tasks that you can’t be able to automate. It ensures that your team doesn’t waste time reinventing how to do the procedures any time they need to be performed.
- Listing all the workflows, processes, and tasks that you can do regularly. Determine what steps can be automated or handled better using a tool.
- Setting up an alarm system that will monitor significant changes to rankings of important keywords, URL cannibalization (flip-flopping URLs ranking for the same keywords), URL changes, page content changes, etc.
Off-page SEO
Incentivizing and encouraging customers to leave a positive feedback loop for your business. Google reviews are one of the most effective drivers of a business. It’s a leading conversion factor for users browsing the web. Maintaining social media accounts active through correct business information, engagement, and frequent posts is another form of off-page SEO. Having multiple social media profiles further makes your business look legitimate and authentic, especially if all point back to your website through calls to action.
Wrap Up
Things are getting more and more complex as we continue to progress. Business owners must constantly stay in the loop of the ever-changing world of technology, including SEO. There are many ways of increasing your online presence, and always keep up with everything to do with SEO and what it can do for your business.
About the Author
Joel House is a Digital Marketing Expert and Founder of a well-established Company which offers services in SEO Brisbane. He is an expert with 10 Years of Experience and helps his clients with digital strategies from PPC, Adwords Management, and Link building assistance.
