Brand identity is how a company want their product or service to be perceived in the marketplace. Therefore business owners are using different elements to present their product to the audience and establish their business as well known.
As a business owner, you need to recognize what are the values that your product carries and how you want to be perceived by the customers. Next, create the message you want to communicate with your target audience and choose the right way to do that.
The infographic below from Custom Labels provides an overview of the key elements of building a good brand identity.
You might also like: