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Common Mistakes People Make When Naming a Company

November 25, 2021 by BPM Team

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Starting a new business can be challenging. You might be wondering how people ever get their businesses off the ground. Even though it can seem like a significant challenge, this is not something you have to face on your own. For example, you might have a hard time figuring out how to name your business. There are opportunities to use a brand name generator, such as Namify, to help you develop the right name for your company. You don’t want to go through the trouble of renaming your company in the future. Therefore, you need to avoid mistakes when you get started. What are a few examples of common mistakes people make when naming a company?

The Name Is Too Long

One of the first mistakes people make when they try to develop a name for the company is that they pick something that is too long. If you are trying to name your business, shorter is better. When people hear the name of your company, you want them to remember it. If the name of your business is too long, it will be hard for people to remember what it is that you do. They may be sitting in front of their computer later, trying to figure out what the name of your company is. If you are trying to choose between several options, select a business name that is shorter. 

The Name Is Hard To Interpret

Next, there are many companies with business names that are difficult to interpret. Even though you want to get creative with your business name, you want people to instantly figure out what it is that your business does. If someone is left wondering what your company sells, they are probably going to move on to someone else. You may want to beta test your company name to see what people think. You may even want to use a name generator, such as Namify, that can help you pair your company name with a logo that will make it easier for people to figure out what your company does.

The Name Is Taken by Another Company

Unfortunately, there are a lot of situations where people select a company name that has already been taken by somebody else. The last thing you want to face during the start-up process is a legal challenge. If you select the name that has been taken by someone else, you could find yourself in legal hot water. This is particularly true if someone selects a name that has already been copyrighted or trademarked. That is why you should use a tool, such as Namify, that can help you find a name that has not yet been taken. You can also protect yourself by future-proofing your domain with the right business name generator. 

Avoid These Mistakes with a Name Generator

Ultimately, there are a lot of mistakes people make when they try to name a company. You only get one shot at this. If you need to change the name of your company down the road, it can be a significant challenge. Therefore, pick the right name on the first attempt. If you decide to use a name generator, such as Namify, you can save a lot of time and stress when developing a name for your company. You can take a look at several options, select the best one for your company, and move on with the start-up process. Your name is an important part of your brand identity, so make sure you get this right by using the correct tools to help you.

You may also like: Why Businesses Must Invest in a Professional Logo Designer

Image source: Shutterstock.com

Filed Under: Brand, Business Goals Tagged With: brand, branding, Logo

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