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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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Offline advertising- marketing mix or media mix?

December 28, 2016 by Sam Makad

offline advertising mix - marketing mix

It’s a very sunny day at the beach, the sun feels great, and the waves are crashing; people are playing volleyball and clicking pictures. It’s a clear afternoon. You are peacefully sitting in one corner, staring at the sky, and you see a plane passing by, which captures your … [Read more...]

Global Power Moves: Strategies For a New Economic Era

December 25, 2016 by Malik Muhammad

Business women having a meeting inside the office

Global power moves are strategies that focus on raising the profile and sales of your product on an international level. There is a school of thought that encourages a business to start small, build your brand then expand your customer base from national to global. This is … [Read more...]

How To Create The Best Brochure For Your Business

December 24, 2016 by Amy Trotter

Close-up shot of unrecognizable young family sitting at cafe table and reading life insurance brochure, blurred background

Creating an effective digital brochure for your business is vital for success. It’s important to highlight the advantages of your company, and include everything you offer so that those who are reading your brochure will understand what your business stands for. This article … [Read more...]

The Benefits & Challenges of Business Innovation

December 17, 2016 by BPM Team

Handsome businessman touching innovation technology

Business innovation comes in four major categories: product, process, marketing, and organizational. These new developments are crucial to the success of any competitive business. Examples of innovation in each of these categories include the improvement of current iPhones over … [Read more...]

5 Tips to Guarantee A Successful Product Launch

December 12, 2016 by Veronika Tondon

Product development and launching

Determining the right strategy is the primary step for the launch of any product. The successful product launch results from planning conducted by a team of experienced and reliable marketers. No product launch will begin without a proper plan in place. Here are the tips for a … [Read more...]

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