At best, sales and marketing teams are acquaintances. At worst, they’re enemies. At least, that’s the situation at most organizations. While a healthy bit of sibling rivalry typically doesn’t hurt, the sales and marketing relationship often suffers from miscommunication—or a … [Read more...]
These 6 Mistakes Will Destroy Your Referral Marketing
Of all the marketing methods available, referral marketing stands as a unique opportunity for any and every kind of business. Referral marketing essentially puts customers to work for a company as these individuals send potential leads to a business. Referral marketing, when done … [Read more...]
What Is the Meaning of Pipeline in Sales and Marketing
There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers, where your main revenue comes from. Your marketing and sales … [Read more...]
5 Effective Marketing Ideas for Startups
When it comes to marketing strategies startups face a unique situation. There can obviously be no growth without employing some marketing strategy. However, most start-ups don’t have the flexibility to experiment with many strategies as everything costs money. As a result, every … [Read more...]
7 Elements That Need to be on Your Landing Pages
Landing pages have a variety of purposes, so no two of them are exactly alike. One page could be inviting users to sign up for a newsletter. Another is inviting attendees to register for a conference in Toronto, and yet another is selling safer helmets to cyclists. While the … [Read more...]
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