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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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This Is the Difference Between Advertising and Marketing

December 8, 2020 by BPM Team

marketing versus advertising - mktg vs adv - for marketing and business concepts

What's the difference between a Wendy's chicken sandwich and a Chik-fil-a sandwich? They're essentially the same product, but everything else about them, from the restaurant to the packaging, to the experience of buying one is different. If that doesn't make sense, then keep … [Read more...]

7-step plan to get initial investment for a franchise in India

December 8, 2020 by Admin

Wood cube franchise business store icon

Often we come across the term “Franchising”.  “Mr. Mehta Dutta is Franchising this brand. He is a Franchiser.” What does this word mean? It is a marketing concept that is taken in by an individual or any organization as a plan to expand his business. It’s a type of … [Read more...]

Lights, camera – help! Undeniable signs you’re need help with your video content

December 8, 2020 by Contributed Post

Female Video Editor Works with Footage on Her Personal Computer

When developing your digital marketing campaigns, video content should sit high on your list of priorities. Video content is highly effective in terms of engagement, sharable content, appealing to mobile users, search engine ranking, and even as a way to build trust with your … [Read more...]

7 Ways to Grow Your Business Using Artificial Intelligence

December 7, 2020 by BPM Team

Chatbot concept with robot boy

Machine Learning and Artificial Intelligence are technologies that boost progress and help bring automation to a new level. These days, a lot of forward-looking companies use AI. It helps manage and improve a lot of processes in logistics, healthcare, manufacturing, retail, … [Read more...]

What Is An Automated Webinar And How To Set Up One

December 7, 2020 by BPM Team

Rear close view of woman watching webinar

Live webinars take too much time to create – it’s not only the time you spend on the event itself, but each webinar needs plenty of effort on preparation, slides creation, email invitation, marketing, and many more. So what’s the solution? Set up an automated webinar. If it’s … [Read more...]

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

Innovation in Business MarTech Awards 2024 UK

CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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