We bet that you and most of your friends don’t watch cable TV anymore. It’s true that new technologies replace the old ones and the time of traditional linear TV rapidly comes to the end. Modern audience prefers personalized online content and streaming over old-fashioned … [Read more...]
Telling OTT from CTV: What Are the Principal Differences and Functions?
The world of media is changing rapidly and new trends may occur in a blink of an eye. If you are interested in creative advertising and fresh forms of content delivery, you have definitely met the terms CTV and OTT across the web. Confusion about CTV and OTT is common and people … [Read more...]
How Can Marketing Automation Supercharge Your Loyalty Program?
An eCommerce company that has improved customer loyalty can maintain more than 70 percent of its overall customers. This is based on the Online Customer Trends 2019’ data presented. On the other hand, some eCommerce brands experience difficulties. This is because more or … [Read more...]
10 Tips for Making the Most of Your Next Industry Exhibition
Displaying at an industry exhibition is one of the best ways to market your company. It raises awareness of your brand, as well as presenting an opportunity to meet potential clients, partners, and investors. But it’s not enough to just turn up to an event, cross your fingers, … [Read more...]
Modes Of Integrated Marketing Communications To Capture Target Market
Integrated Marketing Communication (IMC) is applying brand messaging consistently on traditional and other non-traditional channels of marketing. It allows potential customers and clients to interact with your company and brand through the channel they prefer. The knowledge and … [Read more...]
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