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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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6 Inspirational Books for Marketing Students

July 23, 2021 by BPM Team

young woman with black hat reading books in the couch

Reading is an essential part of every study process, regardless of the subject. Despite the huge popularity of other forms of information delivery, such as instructional videos, it is through the good old books that we get the major part of the information.  But for a … [Read more...]

4 Tips To Get You Started With Email Marketing

July 23, 2021 by Sandra Hinshelwood

Email marketing concept on laptop

Email marketing consistently wins out over other marketing techniques when it comes to connecting with leads, nurturing them, and converting them into loyal customers. In fact, it has been reported that for every dollar spent on email marketing, a business generates 3,800% ROI. … [Read more...]

What Is The Best Timing For The Commercial Video?

July 22, 2021 by BPM Team

Programmatic Advertising concept.

What is the best timing for the commercial video? Do you know what modern humans and aquarium fish have in common? They can't concentrate on anything for more than nine seconds. This is not irony or metaphor, but a scientifically proven fact! According to a big study by … [Read more...]

How to Generate B2B Leads

July 22, 2021 by BPM Team

two people sitting during day

We know that there are several methods for generating leads for B2B sales. Let's face it: the old approaches are no longer effective. Lead generation, particularly for B2B leads, now necessitates a new strategy. This is not a consumer-to-business game. Your strategies must be … [Read more...]

How does one test email deliverability with Folderly and fix it

July 21, 2021 by BPM Team

Macbook Pro near white open book

Your emails too bad to send? Test spam them and learn ways to fix delivery rate issues  Any b2b business goes through a lot of trouble. E-letters written too poorly to send test spam results revealing issues all the time. And of course, deliverability is dragged down by … [Read more...]

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

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