Marketing is like a machine with several individual parts, one of which is exposure. Exposure is more like the wire through which all marketing efforts flow. It's also one of the primary goals of marketing. However, with the competitive nature of business and the oversaturation … [Read more...]
The Influence Of Online Marketing On Start-Ups
Start-ups have gained wide prevalence in recent times, with young business graduates aspiring to entrepreneurship. The growing rate of unemployment among youth also motivates them to be self-employed. The market is immersed with newbie entrepreneurs launching products and … [Read more...]
How to Grow an Electrical Business
One challenge that will always come up is the need for businesses to grow their company's customer base and overall revenue. If you are like most small-to-medium electrical contractors, you may have some ideas. However, you need concrete steps or processes implemented to ensure … [Read more...]
Marketing in Pandemic Times for Small Businesses in an SEO driven Market
Since the beginning of the year 2020, the world has witnessed drastic changes in marketing over the Internet. Things have permanently changed in the US in terms of marketing; SEO has become more crucial in getting noticed online. Organic search saw a paradigm shift in … [Read more...]
6 Inspirational Books for Marketing Students
Reading is an essential part of every study process, regardless of the subject. Despite the huge popularity of other forms of information delivery, such as instructional videos, it is through the good old books that we get the major part of the information. But for a … [Read more...]
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