To put it simply, link retargeting is just like traditional ad retargeting. The key difference is that instead of having to send customers to your site, you can display retargeted ads based on the link they click. And it can be any link – not just to your website. Link … [Read more...]
How Employers Should Handle DBS Data
Here, Michelle Mellor, Managing Director at Personnel Checks, gives her top advice on how companies should handle confidential information in the best way possible. How should a business keep DBS data private? First and foremost, in line with the DBS code of practice, … [Read more...]
How To Track And Validate Website Sales Leads By Marketing Channel
One of the best parts of online marketing is the level of information available to you. You can tell when most people visit your website down to the precise minute of the day. You can tell which keywords deliver the most visitors to your site. You can know exactly how many people … [Read more...]
Super Powering a Digital Supply Chain with Business Intelligence
Harnessing the Power of BI for your Business In today’s digital age, a critical reason why a business is successful depends on how effectively it is able to make use of resources. With the evolution of technologies, businesses today have access to hordes of data points. From … [Read more...]
Building an Analytics Team From the Ground Up
In today's data-driven world, businesses across various industries are realizing the immense value of harnessing the power of analytics. With the continuous expansion of the data industry, it has become increasingly crucial for companies to build a competent analytics team … [Read more...]
