By Michael Esola For decades, the idea of having someone dedicated to answering your phone was something only established companies could afford. Whether it was an employee or an outsourced call service, customer service, incoming calls, bookings, and follow-ups were all … [Read more...]
What Really Annoys Your Customers at Checkout
Just go ahead and picture this: someone walks into a shop, grabs what they want, heads to the register feeling good… and then the checkout process makes it weird. Suddenly, they’re awkwardly tapping “no tip,” pretending to understand a malfunctioning card reader, or being asked … [Read more...]
Building Client Relationships That Help Support Long-Term Business Growth
Let’s face it: no matter how exceptional your product or service is, it’s not going to sell itself. Clients don’t just appear out of nowhere and stay loyal forever. They need to see the value of what you’re offering, and more importantly, they need to feel a connection to you and … [Read more...]
How Gamification Enhances Customer Engagement in Retail
As competition in retail intensifies, brands are leveraging innovative strategies to attract and retain customers. Gamification—the application of game-like elements in non-gaming settings—has proven to be an effective way to create engaging shopping experiences while fostering … [Read more...]
Employee Misconduct at Starbucks: Turning a Crisis into Change
The Incident That Sparked Outrage In April 2018, Starbucks found itself at the center of a public relations nightmare. Two Black men were arrested at a Philadelphia Starbucks while waiting for a friend. They hadn’t made a purchase, but they weren’t causing any trouble. The … [Read more...]
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