A logo is a symbol that visually represents a company. Since most people primarily perceive information with their eyes, this symbol should be bright, memorable and as informative as possible. Why logo matters 1. Every day, every person is faced with advertising. It is a … [Read more...]
How to Increase Brand Awareness Through Email Marketing
Though considered by some digital marketers to be archaic and ineffective, email marketing is still one of the best digital marketing strategies. Due to its versatility and diverse client targeting abilities, email marketing can bring more return on investment than social media … [Read more...]
Most Common Branding Challenges Business Owners Face
Despite what most people believe, running a business is not an easy feat. Business owners don't always know how to sell themselves properly, which is a significant reason for reduced sales and business closure. As a business owner, if you don't have an effective … [Read more...]
Online Streaming Tactics for Brand Awareness
When it comes to online branding, most digital marketers are accustomed to burying their heads deep into SEM and SEO tactics. But as we’re about to enter a new year into 2022, the marketing tactics of content creators are about to evolve too. Let’s see how online … [Read more...]
Good Design Is Not About Art. And Here’s Why
When we regard design as art, we deceive ourselves for a number of reasons. For one thing, it promotes the mistaken notion that nice design is judgmental. Any design has quantifiable points of reference that we can use to estimate its worth. Next, referring to design as an art … [Read more...]
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