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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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Good Design Is Not About Art. And Here’s Why

November 29, 2021 by BPM Team

closeup photo of torn papers

When we regard design as art, we deceive ourselves for a number of reasons. For one thing, it promotes the mistaken notion that nice design is judgmental. Any design has quantifiable points of reference that we can use to estimate its worth. Next, referring to design as an art … [Read more...]

Common Mistakes People Make When Naming a Company

November 25, 2021 by BPM Team

Art Design Drawing Badge Logo Concept

Starting a new business can be challenging. You might be wondering how people ever get their businesses off the ground. Even though it can seem like a significant challenge, this is not something you have to face on your own. For example, you might have a hard time … [Read more...]

Everything You Need to Know About the 2021 Display Ad Design Trends

October 30, 2021 by BPM Team

Entrepreneur looking at computer screen analyzing digital marketing graphs

We earn commissions if you shop through the links on this page. Just like pineapple on pizza, trends can be loved by some and despised by others. Nevertheless, they can give us useful information about what other experts are doing and where the industry is heading. This is why … [Read more...]

The Importance of Building a Visual Identity That Reflects Your Startup’s Core Values

October 22, 2021 by BPM Team

creative start-up team discussing ideas in office

Building your visual identity is one of the most important things you need to do when starting a business. The moment someone opens your webpage, they will immediately notice how it looks and get a first impression of how your business operates. Details like the colors you use … [Read more...]

6 Steps to Building Community Around Your Brand

September 28, 2021 by BPM Team

Group of women in an events

Brand communities bring your most loyal customers in one place. A brand community is essentially a group of customers who have invested in a business beyond what is being sold. These people will follow your brand online, share content, products, and services with others, and form … [Read more...]

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CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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