Building a brand is invaluable for a company's success. But what is a - Brand? In short, a "brand" has different interpretations for every individual. For many, it's a company's relationship between current and future clients, while for others, it is a particular feature that … [Read more...]
Top Reasons to Invest in Private Label Branding Campaigns
The pandemic has proved to be a heavy blow on a large part of the world population. People working in all sectors face an economic crisis and find ways to save money to make up for lost income. Consumers have turned towards local private brands to cut down on monthly expenses. … [Read more...]
Best Practices To Design The Ultimate Hot Sauce Labels
Hot sauce is the first thing that comes to mind when it comes to spicy food varieties. Let's imagine for a while that spicy hot sauce is drizzled over your favourite dishes with some veggies and meat in it. Isn't it mouthwatering, right? People simply do not get enough hot … [Read more...]
Building a Global Brand – 5 Tips for Success on the International Stage
Taking your company into the global market takes more than simply developing and launching a website that can be accessed from anywhere. History is littered with blunders where brands have attempted to expand into new regions without understanding cultural norms or struggled to … [Read more...]
How to Increase ROI with Packaging Design
Many companies continuously struggle with marketing and branding initiatives, all the while overlooking one key to emerging sales and solving marketing issues—packaging design. At its core, packaging design is all about establishing a visual connection with your customer by … [Read more...]
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