The emergence of new digital platforms, especially social media sites, have given small and medium-scale businesses the opportunity to reach hundreds and even thousands of potential customers on the Internet easier and more efficiently. Restrictions that businesses concerned themselves with in traditional marketing – mostly concerning location and hours of contact – have now been eliminated with the Digital Age. Nowadays, businesses can reach far and wide despite being restricted to a singular space.
That said, social media sites not only extend your business’ market reach, but it is also one of the easiest ways to build your referral network. Referred to as “a group of business owners and professionals who try to promote each other – either through word of mouth and referrals – to gain more sales and leads,” a referral network is a strategy that is sought for its ability to add value to your business and customers.
How do you, then, build your own referral network and reap its numerous benefits? Check out this infographic by Business Coaches Sydney and find out more!
About the Author
Garret Norris: Beginning in 1988 in Hotel Management in Dublin, Ireland, Garret worked in the hospitality industry in the UK for three years and then moved to sales and sales management, becoming the CEO of multiple multi-million dollar companies. Garret now lives and works in Australia and has become an expert in Strategic Sales, Business Coaching, Executive coaching, Strategy planning as well as Business Growth. Garret has been instrumental in developing the primary building blocks of competitiveness over the past three decades.
Garret remains dedicated as ever to use his training and real life business experience to meet his passion to see business succeed through disciplined management, creative marketing and committed client service.
Also read: 6 Tips for Boosting Your Networking Skills