Whilst big e-commerce businesses can certainly afford to spend a small fortune on their marketing and advertising activities, the same often cannot be said for their smaller counterparts. However, creating and maintaining a blog is now a cost-effective and easy way to market … [Read more...]
Are You Putting Your Small Business At Risk?
As a business owner, you will be used to taking risks. It’s part and parcel of your role, from bidding for projects that may or may not be worth your while, to spending your money in areas that may or may not serve your business well. Even starting out in business can be … [Read more...]
No Restaurant Is An Island: A Definitive Guide to Working With Other Companies
Image Source - Unsplash In some businesses, forging decent relationships with larger companies is essential for success. A new retailer, for instance, will focus on gaining places in other people’s stores. In this field, the more places you can sell products, the better chance … [Read more...]
What Is the CISO’s Role in Risk Management?
If you are in a highly-structured organization, then you’ll opine that the Chief Information Security Officer (CISO) plays a critical role in risk management. They work to ensure that all the organization’s data is safe and evaluates the risk that third parties pose to the … [Read more...]
15 Incredibly Surprising Email Personalization Statistics – Infographic
Let’s face it! Every day we get a lot of emails - work, promos, and even personal ones. As a business, how do you get past the “seen zone” phase in the email? Well, it’s fairly easy! Personalize it! With a bunch of emails in the inbox, a personalized one will surely stand … [Read more...]
