Affiliate marketing allows you to sell other people’s products and make money, or a commission for each sale. Most major retailers are now offering some form of affiliate marketing. Even Amazon, the world’s largest retailer, offers affiliate marketing to increase their sales.
There are various methods of generating traffic to your landing page or website.
You want to have a link tracker, like AdsBridge, that allows you to track all of your marketing efforts to see which are working best for you and your campaigns. Once you have link tracking in place, it’s time to start generating traffic to increase your sales.
1. Mobile Traffic
Mobile traffic is growing by leaps and bounds. More people are accessing the Internet on their mobile devices than they are on their personal computers and laptops. When you generate a lot of mobile traffic, you need to make sure that your web design or landing page is responsive.
If your landing page is mobile-friendly, you’ll increase your chances of having sales and offer a better overall user experience to these mobile users.
You can purchase mobile leads, but don’t forget to include some leads from desktop devices. While mobile devices are being used more than desktop devices, desktop sales have a 24% higher item count than sales on a smartphone, according to recent data released in 2019.
2. Social Media
Social media offer one of the most profitable methods of advertising. You can promote your product on Twitter, Facebook, Instagram or one of the many other social media sites. Direct advertising purchases are available on all of these sites, but you will have to make sure that your product doesn’t break any of the terms of service of these sites.
For example, you may not be able to promote adult products on Facebook or Instagram.
What’s nice about these platforms is that they allow you to use robust filters that ensure your product is reaching your exact target audience. You can choose people of certain age groups, locations and even interests so that you have a much higher chance of making a sale.
You should choose the social media platform that has your audience demographics included, so for example, you may want to push business-related advertisements to LinkedIn rather than Instagram.
3. Search Traffic
Search traffic can be some of the most valuable traffic you get, but it can also be very expensive when you’re paying for ads. There are two main types of search engine traffic, which you will want to focus on to some extent:
- Organic traffic
Organic traffic is long term, unpaid traffic that comes naturally from search engines through proper keyword optimization. This form of traffic can take several months or years to start generating sales, but you don’t have to pay for this highly targeted traffic in the same way that you pay for PPC ads.
PPC ads are going to allow you to start advertising immediately for highly targeted buyer keywords. While these ads may provide a healthy profit margin for you, they can quickly cause you to run out of your marketing budget if you choose the wrong keywords or have the wrong copy for your audience.
You can purchase PPC ads on all major search engines, including Google and Bing.
4. Adult Traffic
Adult traffic may be required by your affiliate company because certain audiences can only be adult oriented. You can find multiple different platforms that provide traffic specifically for adult audiences and websites.
If you’re able to find the right traffic provider, you’ll find that adult traffic can convert very well.
A few of the many different platforms that offer adult traffic include:
- Traffic Factory
- Exo Click
- Traffic Junky
These traffic sources provide higher quality traffic than free adult traffic sources.
When you start generating the best traffic for affiliate marketing, you’ll find that your conversion rates increase, and your revenue does as well. You’ll need to try different forms of traffic to see which performs best for your audience.
You may also like: 6 Best Ways to Use Instagram for Affiliate Marketing
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