Online marketing strategies for small businesses are updated almost every year. There was a year that had online entrepreneurs buying web visitors to increase traffic. Another year catapulted social media into the limelight. In all these changes, email marketing remains steadfast … [Read more...]
How to Use Pinterest to Grow Your Small Business
In the first quarter of 2017, Facebook Business pages reached 65 million. In the US, 74% of Twitter users follow small businesses for product updates. If you have been doing your homework on online business marketing, chances are, you have also invested in these giant social … [Read more...]
3 Reasons Why Buyer Personas Are More Important Now Than Before
What makes an advertisement successful? The reasons could be as varying as the existing trends during its launch and as unique as the individuals that respond to it. A solid way to ensure that you start out on the right path is to know your target audience. This is where buyer … [Read more...]
5 Elements of a Successful Email Marketing Campaign
This article contains affiliate links. For more info, see disclosure. With the vast influence of social media, email has no more use in online business marketing, right? Wrong. Any marketing specialist who feeds you this concept either doesn’t know the goldmine that is … [Read more...]
Marketing Strategy 101: How Your Small Business Can Make It Big
The last few weeks leading to the new year affect businesses everywhere – whether it boosts your revenues due to holiday shopping or slows down sales because your line of business doesn’t complement the season. For small businesses, a drop in sales may mean more serious … [Read more...]
