The below infographic, The Psychology of Consumer Spending, provides a brief overview of consumer spending, with an emphasis on compulsive purchasing. The resource provides a variety of statistics: Who buys too much, what they purchase, whether they pay by cash or card, and … [Read more...]
4 Reasons Businesses Could Benefit From Fleet Trackers
Technology has made it increasingly easy to achieve even the smallest tasks, across a vast range of industries. Making processes simpler and more productive, businesses both small and large can benefit from implementing the right technology into their working day. In particular, … [Read more...]
5 Ways to Tailor Your Site to Your Buyer Persona
A buyer persona is an abstract depiction of your ideal customer that helps you understand them better. This depiction helps you tailor your content, website development, marketing, and product development to meet the specific needs, behaviors, and demands of your target … [Read more...]
3 Secrets to Building Lasting Wealth
Building a reservoir of capital sounds like a daunting task, but it’s actually far easier than one might think. Building wealth for the long term starts today, and it requires a commitment to a long-term vision. However, this can be accomplished by anyone with a job and a dream. … [Read more...]
How to Look After Your Mental Health as an Entrepreneur
On average, 72% of entrepreneurs struggle with their mental health and studies have shown that entrepreneurs are twice as likely to experience symptoms of anxiety and depression in their lifetimes. Entrepreneurship is naturally associated with long hours, steely drive and … [Read more...]
