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There are a plethora of digital magazine brands people can read. Some of these brands focus on business and finance-related topics while others deal with beauty and health-related concerns. Many digital magazine companies have social media pages where they discuss their online publications and interact with their followers. This is in stark contrast to what occurred during the time when only print publication existed. Executives in the publishing industry, like David Geithner, understand the importance of pushing out magazine articles virtually, especially in this digital age. Check out this list of eight benefits associated with publishing digital magazines.
1. Portability
People can read digital magazines anywhere they have access to the Internet. They can read them on their smartphones, tablets, or laptops. The portability of digital magazines allows readers to obtain information wherever they choose. If they are riding on a bus or taking a train, they can pull out their phones and read breaking news stories or learn about the latest trending topics. It is worth mentioning that individuals can store thousands of magazine issues on their devices and carry them wherever they go.
2. Accessibility
Digital magazines are easy to access. They can be read anytime a reader wants to view them. All he or she has to do is click a few buttons and wait for the magazine’s content to load. People do not have to go through an extensive process to read a digital magazine nor do they have to adhere to strict restrictions or codes. Many individuals unsubscribed from print magazines and subscribed to digital ones because they did not like waiting for their print magazines to be delivered to their home or workplace. Once a digital magazines’ monthly issue is released, readers can open it instantaneously, forgoing shipping and delivery times.
3. Interactivity
Digital magazine writers and editors are able to add interactive content to their articles. Some examples of interactive content include quizzes, surveys, interactive infographics, slideshows, and puzzles. This kind of content can improve engagement, drive traffic, increase sales, and strengthen a brand’s identity. Some digital magazines feature videos with 360-degree views while others have augmented reality capabilities. Many readers are attracted to interactive content and will take advantage of it any chance they get.
4. Sustainability
A growing number of consumers want to support brands that engage in sustainable practices. Digital magazines represent a green way of consuming content. To yield paper magazines, businesses have to cut down a great number of trees, resulting in deforestation, habitat loss, and other negative environmental consequences. Digital magazines do not require the consumption of paper products, saving a large number of trees from being destroyed.
5. Virality
A digital magazine article has the potential to go viral. Someone may post an article link on a microblogging or social networking site. This link may end up being shared by thousands or even millions of people, resulting in a huge population of individuals viewing the article. Virality can help magazine publishing companies because it can generate more subscriptions and drawn in more advertisers, helping the companies increase sales and revenue.
6. Reach
The reach associated with print publishing firms is much smaller than the one associated with digital firms. Print publications are limited by production and shipping costs; people who disseminate print magazines can estimate their reach prior to sending their magazines by looking at how many copies they can print and ship without going over budget. On the other hand, people who publish digital magazines cannot truly estimate their reach since the Internet provides them with a vast audience.
7. Monetization
Digital magazine brands can generate money by putting advertisements all over the pages of their articles. They can sell advertisement space to other companies or even promote their own products and services. Since brands can use their sites to collect information about their audience, they can use any information collected to choose and place promotions their readers are likely to click on.
8. Analytics
Businesses can better understand their audience by publishing digital magazines. This is due to the fact that online platforms are able to collect specific sets of data. For example, a digital platform can gather information concerning the kinds of headlines that attract the most readers by counting the number of clicks each headline receives. Brands can use this data to select advertisers or come up with ideas for future articles. They can also use this and other kinds of data to monitor their performance each month they release a new issue.
Over the past few decades, there has been an exponential increase in the amount of digital content available on the Internet. Taking this into consideration, it is understandable why so many publishing companies that used to produce print magazines exclusively began to offer their readers access to digital articles.
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