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These 7 marketing material ideas that go outside the norm may help your company stand out in the ever-growing market of digital marketing.
Great content can increase readership on your blog by 2,000%! If you’re trying to connect with your target audience, boost your brand, and step up sales, you need to start with your content.
Don’t fall into the crowd. Instead, give these seven creative marketing material ideas a try. By stepping outside the norm, you can stand out from the crowd to give your business the boost it needs.
With stronger marketing materials, you can introduce people to your brand and show them the benefits of choosing your business. By focusing on your value, you can differentiate yourself from competitors with ease.
Keep reading to discover the seven creative marketing ideas you can use to ensure your digital marketing endeavors stand out!
1. Compelling Written Content
One of the easiest ways to get started is by focusing on a few content marketing basics. These creative marketing ideas can communicate your brand and value. As people learn more about your business, they’ll feel more inclined to choose you over your competitors.
Start by creating a blog on your company’s website. Make sure your entire website is search engine optimized (SEO). SEO makes it easier for people to find you on search engines like Google.
It’s important to make sure your content features keywords your customers are searching for.
You can use Google Keyword Planner or Trends to start your research.
Then, create informative, engaging content that draws people.
Don’t stop with blog posts! Instead, take what you’ve written and convert it into a new form of content. For example, let’s say you’ve written a post full of data. Convert that blog post into an eye-catching infographic that turns numbers into interesting imagery.
Make sure to add a visual element to all of your written content. Visuals draw people in and get them engaged.
If you’re not interested in infographics, you can also convert your written content into:
- eBooks
- Graphs and charts
- Lists
- Product comparison guides
- Slideshare Presentations
- 101 guides
- Guest posts
- White papers
Then, start sharing your content! Promote what you’ve written on social media or contribute to online magazines. Sharing your content will help you reach a broader audience of potential customers!
2. Audio Marketing
If you’re not a writer, that’s okay. Instead, use your voice!
There are now over 600,000 podcasts. That’s double the number from three years ago. One-third of adults in the U.S. have listened to a podcast in the past month, an increase of 24% just two years ago.
Podcasts are easy to consume and entertaining. With that in mind, they’ve become a great way for you to connect with your on-the-go audience. Audio content is ideal for consumers who are too busy to watch a lengthy video.
Instead, they can listen to your audio while they’re in the car, at work, or at the gym.
Other advantages of audio marketing include:
- Convenience for listeners
- Accessibility using smartphones or home assistants
- It’s easy to repurpose (converting video to audio)
- Listeners are usually locked in
Use audio marketing to discuss interesting topics, interview experts, or discuss industry-relevant news. Get started with your audio marketing strategy and get ahead of your competitors.
3. Video Marketing
People are always on-the-go. Instead of reading a lengthy blog post, more people are opting to watch videos instead. Videos can help you discover great marketing material ideas to pique your target audience’s interest.
There are a few key benefits of video content you should consider.
First, video content is a great investment. By 2022, video content will account for over 80% of web traffic. Producing videos now can get you a step ahead of competitors.
Video content is also a great way to beef up your email marketing campaigns. Instead of a still image, you can keep people engaged with your emails by having them watch a video.
Appearing in a video will help people associate your video with a name or face. By communicating your brand’s personality, you can build trust and credibility with your audience.
Plus, people love sharing videos on social media.
Search engines love videos, too! By adding video to your creative marketing strategy, you can improve your SEO and achieve a higher ranking.
Moreover, there are video automation tools out there that enable you to maximize the potential of video marketing with minimum effort.
4. Contests
Want to have a little fun with your audience? Consider hosting a contest!
Contests can help you discover plenty of marketing material ideas, including:
- Photo contests (which help create user-generated content)
- Video contests
- Caption contests
- Sweepstakes
- Submit your vote contests
Once you create your contest, consider posting it to deal sites. People love free stuff. Posting your contest on a deal site will help you reach a wider audience.
Make sure to add a unique hashtag to your contest. Then, make sure the contest is easy to share by adding a button to your website. You can also use tools like Rafflecopter to reward people for sharing your contest on social media.
5. Creative Visuals
People are visual learners. Once you start generating new content, consider ways you can convert that information into a visual.
For example, you can use your video content to create fun gifs. If you have a designer on your team, have them create fun, branded stickers. You can print these stickers and sell them in your store to promote brand awareness.
You may also design promotional merchandise, like silicone bracelets from Reminderband.com with the logo of your company as this is a great idea to advertise your company for a cheap price. Promotional materials differentiate your company from competitors, as establishing a unique, memorable bracelet design will draw attention to clients, and associate the color and design to your company only.
6. Partner Up
Team up with another business to accomplish more than you ever could on your own.
Target a local company, even if your clients aren’t local. Then, you can develop a joint venture, such as:
- A referral program
- Recommending one another’s services during new client onboarding
- Offering customers vouchers to another company
How can your customers benefit from both businesses? Partnering with another local company will help brand awareness. At the same time, you’re showing locals you support your community.
7. Use Gamification
If you’re still looking for creative marketing materials, try gamification. Gamification will inspire people to get excited about engaging with your company. For example, apps like Foursquare and Google Maps use gamification to encourage user participation.
You can also create a gamified loyalty program to get customers more involved.
Either way, gamification can help you discover new marketing campaign ideas for boosting engagement.
Grow Your Business in 2020: 7 Creative Marketing Material Ideas
Ready to boost your business this year? With these seven creative marketing ideas, you can reach more customers than ever! Boost your brand and business with these seven tips.
Looking for more ways to boost your business? Explore our latest Marketing posts today!
You may also like: Free Marketing Ideas for Small Businesses
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