Increased traffic to a website often leads to increased conversion rates. The way that your content is presented along with where it is presented matters. You have to reach the right audience with the right information to make them want to visit a main website. Including action links, such as “click here” directs the audience to complete an action. With proper context, the audience will be more compelled to click the included link.
- Long-tail Keywords
A long-tail keyword is more noticeable and shows more authority than a single word hyperlink. It also shows that you are making a clear point and have added a resource that increases the value of the content. When using the long-tail keyword method, make sure that they are viable without connecting words and make sense as they are.
It is ideal to use long-tail keywords that easily fit into a sentence without it seeming awkwardly worded.
- Social Media
Utilize every channel of social media that is relevant to your business, including Instagram. On Instagram, you can create customized hashtags, trending hashtags, and proper filters, more unique users will be driven to follow a link in posted content. You must also build an active following on social media channels with users that want to share content and engage with companies directly.
Consumer engagement leads to increased website traffic. Social media channels are the most popular means of consumer engagement with companies.
- Monitor Mentions
Keep an eye on who is mentioning you or your company and why. Investigate the content the mention is listed in. If you do not wish to be mentioned by a company or person, it is ideal to contact them personally to request removal of mentions. On some social media channels, a company can withdraw itself from being tagged by specific persons or entities. Protecting or building a positive online reputation requires monitoring connections and mentions.
- Action Mentions
Clear calls-to-action and mentioning the completion of an action leads to higher conversion rates, which increases website traffic. Low-conversion rates can improve by 200-percent or more if the action mentions are clear and relevant. A good SEO copywriter should be able to implement relevant actions that fit the content.
- Utilize Blogs
Even if your company has a website with featured content, it still needs a blog. A blog should include ways to use a product, trends for the product, and helpful industry-related information. The content should then be shared on social media channels and should be shareable content.
Companies with social media posts linking to their own blogs for how-to guides, can use a product or the benefits of a product to increase their traffic. Consumers want to learn about a product or service before making a purchase.
- Optimized Speed
If your website takes more than about 5-seconds to load, that is too long for consumers. The longer a consumer has to wait, the more irritated with a company they become. More often than not, websites are closed when pages do not load quickly. Continual loading slows down searching, which is another turn-off to consumers.
- Internal Linking
Whenever possible, link new content to older but relevant content. Internal linking keeps readers on your website. It also displays that all of the information they require about a product or service is available on your website.
Actionable tips are not just directing your audience to do something. It also takes the assistance of a content creation team, marketing team, and SEO specialization team. Growth hackers and content marketing managers are also positions that should exist within your company to aid in increased website traffic, company growth, and increased revenues.
About the Author
Charlie Robinson is an accomplished marketer and interim VP of Marketing for high-growth tech startups. He is currently the VP of Marketing at Adling, a digital marketing agency based out of Cupertino, CA.
You can find him on Twitter here.