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Small business owners are always looking for ways to differentiate their brands from others. One of the best ways to stand out from the crowd is by using video platforms. For example, YouTube has evolved from being one of the entertaining websites into a valuable business and marketing resource. If you have some time on your hands and are creative, making and posting videos can open up many business opportunities for your small business. Whether you’ll be filming interactive or purely informative video content, it doesn’t matter. Either way, you’re bound to attract a wider audience and raise brand awareness. Social media services and their marketing is one of many components in digital marketing, leveraging social platforms such as YouTube to introduce a brand and connect with prospects and customers. Take a look at 6 other reasons why every small business should use this platform.
It’s a Great Way to Drive Sales
Like any other social network, YouTube can also be used to drive sales. You can post videos promoting your products or services. This way you’ll attract customers and slowly start gaining leads. When you create and upload a video on YouTube, you also refer users to your website or profile on some other social network. Also, if the videos are properly optimized, with the right tags and keywords, users will find your content easier through search engines. Since this platform is the favorite one among various demographic groups, the small business reaches diverse and larger audiences. This brings us to the next reason.
It’s Easier to Reach Diverse and Wider Audiences
Although YouTube has been around for more than 15 years now, its popularity has been growing ever since. Do you know how many hours of video content is being uploaded on this platform every minute? Almost 300! However, only 9% of small businesses around the US use YouTube for marketing and business purposes. Therefore, this incredibly vast one-click-away market remains unexplored. If you want to put your business on the map, then you have to take advantage of this platform. To reach wider audiences and make the most out of this resource, you should translate YouTube videos. This way your videos will reach more users leaving a greater impact.
It Boosts Interaction with Customers
Apart from watching videos, Internet users like to comment, share, and like them. That’s why YouTube is like a booster for interaction with customers. Your small business has a great opportunity to communicate and engage directly with potential customers. You can answer their questions, acknowledge and act on their feedback. Moreover, you can rely on their feedback, suggestions, and opinions for future videos. If you share the video across other social media platforms, the small business gains exposure. Besides, you can use these other channels for interaction too.
It Acts Like a Product Support
Customers like to know everything there’s to know about their favorite products. To satisfy their needs, you can create videos covering the greatest features of the products or services. You can even address their concerns regarding a particular product or service and convince them to give them a try. Using YouTube as product support helps you reduce your small business’ support costs. Similarly, customers or users might like educational videos or tutorials on the best way to use your products. This way they learn something along the way.
It’s Great for Storytelling
Everyone loves a good story. That’s why storytelling is one of the most effective marketing strategies. If you have satisfied and loyal customers, it can help your small business expand its customer base. All you have to do is let them tell their story on camera and upload it. When you post a written customer testimonial, that can only take you so far. Meanwhile, with a video, users don’t have any other choice than to believe their authentic story. Through storytelling, your small business will encourage leads to become active and loyal customers. Besides, with video customer testimonials, your brand becomes authentic and credible too.
Final Thoughts
While having a website for your small business is crucial, it isn’t enough for success in the cruel and crowded business world. YouTube differentiates your brand, gives it enough marketing opportunities, drives leads, and turns them into customers. Why not give it a try and embrace everything it provides your small business with?
You may also like: Gear Up Your Marketing Efforts With Video Marketing (And How To Do It Right!)
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