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SMS messaging is one of the most-used features on mobile phones. However, SMS isn’t only for personal messages, confirmations, and announcements. You can also use SMS marketing to boost your business, allowing you to generate more profit. Also, SMS marketing is one of the most effective ways to engage with customers and gain their loyalty towards your brand.
If you want to integrate the power of SMS into your marketing platforms, here are efficient ways you can maximize it, allowing you to harness its true potential:
1. Send Exclusive Offers
Rather than waiting for people to click on your website or online shop, you can gain more potential consumers by offering products and services to them directly. Hence, one of the best ways to attract customers is by sending exclusive offers and deals through your SMS marketing platform.
You can do this by including your shop’s link to your SMS messages, informing the customers where they can get your exclusive deals. By doing this method, you’ll get more natural traffic to your site and have customers who’ll look forward to the following exclusive offers your company has to offer.
2. Integrate Email and SMS Campaigns
While SMS marketing platforms are powerful by themselves, one way to maximize them is to consider integrating them with other marketing strategies and campaigns, such as email marketing. To find out how to do this, go to this site.
Embracing new channels, such as URLs, means encouraging conversions that you want to make with your customers. You’ll be able to keep track of your customers’ activities as they engage with both your email and web operations, which will help you create a much broader customer view of their habits and future intentions.
Don’t let the 160 characters do all the work for your company, which is the maximum amount of words you can use in SMS marketing. By combining SMS and email campaigns, you can reach more customers and convey your purpose, goals, and offers to your customers better.
3. Timing Matters
When it comes to instantaneous messaging, SMS is all about flexibility. For the majority of people, three minutes is enough time to comprehend a message fully. The length of time clients reacts to sales, promotional campaigns, and those created at the last minute are the most effective.
It’s always unwise to send your messages either in the morning or evening as people are least likely to be reading or focused on them, making you miss the target altogether. Generally, acceptable hours of work are from 8 AM to 9 PM.
It’s, then, possible to further expand upon your custom timing features by identifying the individual’s best time to send a message based on how they interact with past texts. By timing your messages right, you can thoroughly engage with customers.
4. Gather Feedback
It’s helpful to set up a survey within your SMS campaign to identify the members of your audience and what you have to offer them. Allowing your customers to leave a positive response to a survey will help you acquire new customers.
You could try to get new clients by asking your customers to share their satisfaction on Facebook, Yelp, or any other relevant social media site.
Takeaway
Whether you’re a small business or a large company, you can take great advantage of SMS marketing platforms. Dedicate your time to creating polished and well-planned SMS marketing campaigns to reach your target audience quickly.
With the right strategies, you can gain loyal customers through your chosen SMS marketing platform.
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