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In this digital era, where digital visibility is of great importance, SEO has a huge role to play. Around 80% of customers and 90% of the B2B purchasers search online to make any kind of purchase.
Search engine optimization makes use of quality content to rank high in the search engine. And, when your website ranks high in the SERPs, it will result in increased clicks and attention. Therefore, as a business owner, it is important to include the right and updated SEO strategies for online success.
Google makes a lot of changes every year in the search algorithm. Implementing the latest protocols of SEO helps you to get a desirable ranking. For this, you need to have an exact idea about the latest SEO updates. And, fortunately, in this blog post, we have mentioned the new SEO updates provided by Google.
Broad Core Algorithm Update: The broad core algorithm update deals with the understanding of the user’s search queries. In this update, Google has no objective to target the sites having a particular niche or ranking signals. Under this update, it is least concerned about these changes to improve your ranking. This deals with maintaining the quality of the content, building links and social signals. These updates are usually carried out to include new features into the algorithm that impacts the ranking of the website.
Google Mobile Speed Update: Under the Google mobile speed update, page speed is one of the most important factors that are responsible for mobile search results. According to Google, it has an impact on the sites that work slow. Have you ever observed that your website is observing less traffic? If yes, then in such a case, the Google Search Console shows the fluctuation of your ranking due to a slow site speed on the mobile. According to the experts at Design ME Marketing the page loading is one of the important factors for high ranking. This is because, if the page loading time increases from 1 to 10 seconds it results in an increased bouncing rate to 120%. This badly affects the ranking.
BERT Update: Bidirectional Encoder Representations from Transformers commonly known as BERT is the neutral network-based techniques of Google. This was introduced in October 2019, though it still holds its importance in growing a business online. It is used for NLP i.e the natural language processing (NLP). BERT update helps in understanding the context of the words. Also, it understands the nuances and matches the results with the most searched queries.
Maverick Update: Maverick updates are the smaller updates in the management of the google routine every year. However, it is still unclear if it includes the preference of the website elements or the verticals(internal pages). Because it is a small update it does not result in any kind of change in the searches. However, out of the thousand changes made every year to the Google algorithm, the Maverick update has a great impact.
Site Diversity Update: The site diversity update enables the limitation of the multiple URLs that appear on the search engine results pages. It was released with the purpose to lessen the number of sites, which means that not more than two pages will appear from the same website.
These are the latest SEO updates that will help you to have an improved online presence. These updates have a serious impact on your website and thus, you need to be aware of that.
You may also like: 6 Reasons Why You Should Do SEO in 2021
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