Social media and the Internet have turned the hotel industry upside down in the last number of years. Smartphones are ubiquitous and people feel empowered to write reviews both good and bad on the likes of Facebook and TripAdvisor about their hotel stays. While this content that is generated is highly useful to users, it means that hotels have to constantly be on the alert to make sure they respond to messages and queries as people treat the platforms like customer service areas. Facebook is by far the most popular social network with over 2 billion users confirmed just recently. This presents a huge targeting opportunity for the likes of hotels as Facebook delivers a huge amount of data which marketers can use to gain new customers or to engage with past customers. The key for hotels is knowing how and when to engage with those customers to make the most of their Facebook presence. The people at Ard na Sidhe have put together this useful infographic which details what hotels need to know about Facebook marketing. Check it out below.
Infographic created by Ard na Sidhe