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Hangers might seem like a small detail in the big scheme of things, but they can make a significant impact on how you present your merchandise and preserve it. The right hanger protects clothing and enhances the shopping experience by creating an organized display. When retailers understand why using the right type of hangers matters, they can make strategic choices that improve both presentation and customer perception.
Choosing the Right Retail Hanger
Wooden Hangers
These hangers are durable and boast an elegant, premium appearance. Ideal for suits, coats, and jackets, they provide strong support for heavy garments. Retailers often use wooden hangers for high-end merchandise, as their natural finish conveys sophistication and quality, and their robust construction is up to the task of supporting heavier garments.
Wooden hangers’ sturdy construction and smooth finish help prevent stretching and maintain the shape of garments to guarantee a polished presentation. Impart a sense of timeless style and luxury in the shopping experience.
Plastic Hangers
Affordable and versatile, plastic hangers are the workhorse of the garment industry. Using high-quality plastic hangers in bulk can reduce breakage while keeping clothing in great condition.
Their cost-effectiveness and adaptability make them an excellent choice for retailers ranging from small boutiques to large department stores. Bulk hangers deliver both function and style within budget, a plus for stores with large inventories.
Their lightweight design makes them easy to handle and transport, while their durability promises long-lasting use. Plastic hangers come in various styles, including standard, notched, and skirt/pant hangers, to offer flexibility for different garment types. With customizable options in color and branding, plastic hangers can match the store’s aesthetic and reinforce brand identity.
Velvet or Flocked Hangers
These hangers feature a slim profile and nonslip surface that’s perfect for delicate or sleek fabrics like silk and satin. They save space while keeping clothing secure and wrinkle-free.
They are a popular choice for formal or luxury apparel displays. Additionally, the soft velvet surface prevents garments from developing unsightly shoulder bumps and guarantees they look their best when displayed on the sales floor.
Metal Hangers
Lightweight and modern, metal hangers are suitable for minimalist displays. However, they are prone to creasing garments if not coated or padded. Retailers use these hangers sparingly for specific effects, such as industrial or avant-garde themes.
By carefully considering the type of clothing and the desired visual impact, retailers can make a bold statement. Create captivating displays that reflect brand image and attract discerning customers.
Presentation, Preservation, and Perception
Consider buying your hangers in bulk to save on costs. Hangers play a crucial role in maintaining garment shape and reducing wear. On the right hanger, clothes will look fresh and wrinkle-free, instantly elevating visual appeal.
Beyond practicality, hangers convey style and organization, setting the tone for the shopping environment. High-quality hangers can make customers associate a store with prestige and care. Use hangers to convey your brand image.
Rethink why using the right type of retail hangers matters for your business. By selecting hangers that align with both product type and store branding, you can display merchandise effectively and improve customer impressions.
Also read: 6 Ways To Improve the Ambiance of Your Retail Store
Image source: elements.envato.com
