Why Sustainable Data Center Cooling Is The Need Of The Hour

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The color ‘green’ previously stood for life, vitality, and energy, but now, its significance has been extended to cover sustainability, less pollution, and a clean environment for our future generations. In the digital age of today, the ever-increasing demand for internet and cloud services is leading to the development of numerous data centers throughout the globe, which now require the green movement more than ever.

According to a report in 2017, tech companies can reduce their contribution to global warming by deploying green technologies, without compromising on their profit margins. Although the companies need to be mindful of the amount of e-waste they’re generating, the replacement of outdated systems with more advanced, sustainable ones will outsmart any negative impact on the environment.

Why sustainable data center cooling is a priority?

With an expansion of internet connectivity, big data growth and increased dependence on cloud services, the data centers are consuming more power than ever. They house those huge servers that control most of our data storage and transmission, thus generating an enormous amount of heat.

According to an energy consumption report in 2013, the US data centers alone consumed about 91 billion kWh of electricity. If things don’t change by the end of 2020, this number is set to increase to 140 billion kWh of electricity. As internet traffic is increasing with each passing moment, there can be serious environmental consequences of such huge power consumption.

Based on these observations, data center cooling should be a priority for enterprises handling, storing and managing huge data. Eco-friendly manufacturers are coming up with advanced technologies like the Nortek Air Solutions data center cooling systems that the enterprises can invest in. It will reduce such excessive heating and promote sustainability to a great extent. 

By replacing the outdated cooling systems and switching to clean energy, the data centers will not only create a difference to the environment but also improve their efficiency. 4D Data Centres have a list of accreditations showing that not all colocation data centres are the same.

The benefits of investing in sustainable cooling solutions

Modern businesses understand the need to create a good impression on their target audience, as well as their loyal followers. The good news is that the industry biggies like Microsoft, Facebook and Google are already on the track by deploying renewable energy in their data centers. Under their inspiration, about 42% of the tech companies are planning to do the same. 

Another significant benefit of installing sustainable cooling solutions in the data centers is an increasing inefficiency. These advanced liquid cooling systems transport heat away from the center quite efficiently, thus enabling the servers to handle the rapid data growth and enhance their performance. 

The increased temperatures and heat density of the racks in the data centers make it impossible to be cooled with air cooling methods. Investing in sustainable, liquid cooling systems can get rid of such problems.  

Lastly, liquid cooling has been observed to cause a 20-30% reduction in power consumption. Ultimate cleaning, isn’t it?

Wrapping it up

If you’re still hesitant about upgrading the cooling system in your data centers, you should start thinking practically. In another 5 years or so, all your competitors will be doing it and earning huge praise from the mass. 

Don’t you wish to set an example for future generations? Remember, every little contribution amount to big results in no time. You just must take that first step, which currently seems to be the most difficult decision to make. Once you are on the right path, you won’t feel this hesitance anymore. 

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