We live in a bustling era of new technology, even including new digital cryptocurrencies that few people understand despite the widespread chatter. If new forms of money may be hard to grasp, pinning down what “value” means to consumers may be similarly challenging.
Let’s take a closer look at how disruptors have delivered meaningful “value propositions” to change entire industries.
Big and Clear Data
“Knowledge is power” is an old axiom in business. However, new technologies let business owners process and leverage data to deliver personalized services for consumers in ways that were impossible even a few years ago.
Knowledge is never more important than when buying property, which most people rely on for long-term financial stability. It used to be difficult to get transparent data about real estate agents, but prop-tech has changed that.
Real estate industry disruptor Regan McGee built his platform Nobul to put the power back into the hands of homebuyers by making it easy to see a real estate agent’s transaction history, prices, experience level, and more. Now, homebuyers are free to pick the agent who best matches their needs on a platform so competitive that agents offer incentives like additional services or cashback to try to get business.
Once you sign up and describe what you’re looking for in a home, the algorithm sends homebuyers listings that meet their needs so closely that they seem personally curated. The property market itself may currently be a seller’s market. Creating a platform that empowers consumers with easy access to better information to tilt things in their favour is what a compelling value proposition is all about.
Unsecure Platforms Undermine Value-Props
You need to ensure security risks don’t undermine any value props on offer. Some of the most popular communication apps are free because their business model involves quietly selling user data to third-party marketing companies. There have also been data breaches due to insecurely storing data on a server, where hackers can find it more easily.
Nobul never gives homebuyers’ personal information to the agents themselves. Instead, all communication takes place through the app. That way, unauthorized people can’t ever obtain your contact information.
You should always be in complete control over your privacy settings and personal information. Real estate agents might drop a flyer into neighbourhood mailboxes, but you shouldn’t get cold-called by an agent after using prop-tech.
Easy to Use
Most people aren’t expert tech users, and they shouldn’t need to learn how to navigate a complex platform to reap its benefits. The harder users need to work, the less value it offers them. Such a struggle may only push them off the platform altogether, which means its value proposition goes down for both sides.
Modern technology evolves quickly, and entrepreneurs are often the first to find new uses and applications. If you steer clear of the tech fads and trends and focus on effective ways to solve problems plaguing people, you’re sure to add meaningful value they won’t be able to resist.
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