• Home
  • Blog
    • Resources
    • Business Partner Magazine Archive
  • About Us
    • Cookie Policy
    • Disclosure Policy
    • Privacy Policy
    • Terms of Website Use
  • Contacts

Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

  • Business Success
  • Marketing
  • Finance
  • Employees
  • Technology
  • Start-up
  • Productivity
  • Communication

What Role Do Backlinks Play in SEO?

September 16, 2020 by BPM Team

Click here to get this post in PDF

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Enter your NameEnter your Email Address
backlinks network concept

The link that directs from one domain to another is known as a backlink. It is generated when one site links to another site. These links play one of the most crucial roles in SEO and rankings, especially for Google. Though, getting backlinks are not at all easy, but the sites that are incorporated with strong backlinks from other sites, achieve higher rankings. A good backlink comes from a related and high-quality site. The link properties of a good backlink are not attached with a NoFollow attribute. You can visit this site to buy high quality backlinks. Also, the roles of backlinks are mentioned below.

Enhances organic ranking and quick indexing:

There is probably no one who will not want to get the name of their website at the top of the search results. The backlinks help you to rank better in the search engines. When the content you create gets a link from other websites, it is obvious that the content will gradually start to rank higher in the search results. But, to achieve this, your motive must be to make links to individual pages or posts with others that are leading towards the homepage. The backlinks of the existing pages are used by the search engine bots to find new web pages. Once they discover your website, they will start the crawling process effectively. SEO services USA says that not having any backlinks, make it difficult for the bots to search your website. Especially, the new websites must have backlinks, for better indexing.

Referral traffic:

According to researches, about 47% of online traffic is directed by search engines. This means that most of the traffic is independent of the rankings in search engines. Among the traffic of the internet, non-social referral visits count up to 15%. You can find 4.7 million referral clicks among 310 million hits. In short, links do not only improve traffic. If an authority site has a link well-placed, it can direct copious referral traffic. The value of a good click should never be underestimated. You must prioritize the search traffic over referral traffic. The referral traffic can be used as a catalyst to make it work together with the search traffic. And if they get into work harmoniously, it can be the turning point of your business.

Branding:

People can always view your links. Therefore, if you create a link that is not visible, you may need to pay the penalty. As links are not only visible to the search engines but also the users, link building can be utilized for branding. The majority of readers or consumers prefer established brands. Websites that make use of the same keyword-rich anchor text, again and again, are not preferred by Google. Hence, white noise and branded anchors must also be prioritized along with keywords that must be included in the link profile. Your website is the best representation of your brand, and link building is a worthy way to make the audience look at your brand.

Promotion:

When you are ready with great content, you must be looking to post it on social media sites to get connected with the people out there, and it is the easiest way. They have indirect effects on the rankings, even if it isn’t a part of the Google algorithm. Social media will not just help; you need to build links in your promotional efforts too. Without repetitive sharing, the shares in social media get faded away easily and quickly. But, a link can live forever. If you have a link on a huge list of multiple resources, it has the potential to drive traffic for years. You can make use of a press release site to get links for more effective promotion.


How to Generate Backlinks for Your Website to Rank Fast


Conclusion:

When it comes to the sustainability and growth of a site and SEO, backlinks play a vital role. Even in the Google ranking algorithm, the role of backlinks is still crucial. The high-quality backlinks from relevant sites help to improve your ranking. Backlinks act as a catalyst that pushes you to the top and get organic traffic 24/7. Getting those links is quite challenging and time-consuming. Therefore, a robust strategy is required, and a lot of time needs to be invested in studying your website.

Image Source: Rawpixel.com

Filed Under: SEO, Websites Tagged With: search engines, SEO, website traffic

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Disclosure

We earn commissions if you shop through the links on this page.

Recent Posts

  • 6 Top Tips About Business Disputes
  • How to Protect Your Business Against Cybercrime in 2023
  • Benefits and Risks of Using a Real People Finder
  • Interview With Asif Ali Gohar on the Hurdles of Starting a Business So Young
  • Navigating the Complexities of 18-Wheeler Settlements: A Lawyer’s Perspective

Categories

Archives

Digital Marketing Agency

ReachMore Banner

Tags

Accounting apps bitcoin brand business growth business skills business success communication cryptocurrency Customer Service Data design ecommerce Efficiency employees Featured Article finance finances Health and Safety infographic insurance Investing investment legal legal services legal tips Management Marketing marketing strategy Outsourcing productivity property Real estate sales security SEO Social Media software starting a business startup Technology Trading Training website workplace

Disclosure

We earn commissions if you shop through the links on this page.

Digital Marketing Agency

ReachMore Banner

Business Partner Magazine

Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.

Have a look around the site to discover a wealth of business-focused content.

Here’s to your business success!

Copyright © 2023 - Business Partner Magazine·