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People buy based on emotion and feel good when they see a great package – whether it is food, a luxury watch, or even perfume. The product’s packaging creates an image in the customer’s mind and gives a sneak peek into the product itself.
Therefore, every business person knows that he must invest as much as possible in making his product stand apart from the crowd, and this is through modern product packaging. This blog post will discuss various aspects one needs to look at for creating unique, practical and luring product packaging for your brand.
What is Product Packaging?
Product packaging is the material or container that holds your product. Packaging aims to protect your product during shipping and handling, keep it looking good and appealing, and communicate important information about it.
Packaging is often overlooked as a marketing tool, but it significantly impacts sales. In fact, according to research by Packaging Digest, packaging accounts for nearly 50% of purchasing decisions among consumers.
Why is Product Packaging Important?
Product packaging is essential to any marketing strategy because it helps you sell more products. Here are five ways in which you can use your product packaging to sell more products:
- Create an emotional connection with consumers
- Build brand awareness and recognition
- Communicate key product information such as flavour and ingredients
- Improve product visibility on store shelves
- Increase repeat purchases
What Are Some Types of Custom Product Packaging?
Custom packaging is the perfect way to get your products noticed. When you choose custom rigid boxes, you are able to put your logo or brand on the outside of the product. This creates a strong visual that your customers will see every time they use your product.
Custom rigid boxes can be used in many different ways.
Here are some examples of how companies are using custom rigid boxes:
1. Product Packaging: This is one of the most popular uses for custom product packaging. Companies will often create custom rigid boxes or bags in which they can put their products. This can help increase sales by making it easier for people to purchase products online or in stores.
2. Trade Show Packaging: Trade show venues tend to have stringent rules about what types of materials can be used for displays and advertising. Custom trade show boxes are an excellent way for companies to stand out from other vendors without breaking any rules set by event organisers.
3. Branding Materials: A company’s brand is significant to its success and growth prospects, so it makes sense for them to promote its branding in all areas possible — including promotional materials like pens, cards, and notepads. Using custom rigid boxes for giveaways can help boost brand awareness without costing much money or time on design.
Conclusion
Packaging is crucial to a product’s success. With that in mind, paying attention to all aspects of packaging design when launching a product is essential. After all, the packaging allows your customers to see the product and will establish the first impression by which they judge its value. So keep a few key concepts in mind, and you’ll be well on creating an effective custom product packaging design.
You may also like: A Guide to Better Business Packaging
Image source: Shutterstock.com
