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Once in a while, everyone feels stuck. This includes business owners who want to scale up their business and just don’t know-how.
Most entrepreneurs feel that they’ve tried everything and still aren’t getting where they want to be. But you have to remember; the human might can only get you so far.
But if you truly want to finally exceed your profit goals, you’ll need tools to enhance your productivity without compromising quality.
One of such tools that you can use is a business phone number. Although primarily associated with call centers and other businesses that rely heavily on customer support, it also is a great way to enhance the effectiveness of your marketing strategy.
Do you want to learn just how valuable a VoIP business phone number (and everything that comes with it!) is to your business? Then, keep on reading and become a VoIP reseller! It just might be the solution you need to finally hit those sales goals.
A quick intro on VoIP
VoIP is a communication system that runs through the internet instead of copper wires. Because everything is virtual, you can get a number even from outside your area.
Although most popularly used for call centers, it’s actually beneficial for implementing marketing strategies as well.
How can it improve your marketing?
Unbound by the rules of your normal phone, your virtual business number can greatly improve how your marketing campaigns do. Here are a few ways it could help:
1. It can let you expand overseas for cheap
And by cheap, we mean really cheap. Normally, you’d have to set up an office where you want to expand. However, this would entail substantial costs that are not 100% are going to be worth it.
But since VoIP lets you get a number from anywhere you want, that’s all you need to establish and maintain a relationship with your newfound market.
If you’ve been in the business for a while, you’ve already crafted a campaign. This means you have something to work on already!
Sure, you’ll have to tweak it a bit so your market would respond better. But knowing the income potential of this move, it’s very worth it.
2. It can unify all communication modes
Imagine sending an email on one platform, then calling on another one. If the two are somehow related, like if it’s an urgent client concern, you may have to write down the relevant information twice.
Having unified communication allows your team to respond to customers no matter their choice of platform. At the same time, should they switch where they contact you, your agents won’t have a hard time retrieving contact history.
If some of them do cold calling, this is very important. You have an extremely short time to establish a relationship with whoever you’re calling. And if you decide to contact you again, you want to create an impression that you remember them from talking to them before.
3. It gives you more money for ads
One of the biggest selling points of VoIP is its lower cost in contrast to your traditional phone company. The difference in costs becomes even bigger when you factor in all the features you can get.
VoIP can help you get every feature you need without breaking the bank. So not only are you going to be able to run your organization more effectively, but you’ll also have more to spend on marketing.
If your campaigns are generally successful, this would mean you’d have more success coming your way. For example, if you earn 40% on top of what you spend on ads and budget $5,000, you expect to get back $7,000.
But let’s say you can save an additional $1,000 thanks to VoIP. You’ll get an additional $400 for running a campaign you’ve already created.
Having more money doesn’t always mean success, though. Sometimes, campaigns fail. But with a little extra money in your pocket to spend on split testing.
Your marketing team can come up with a variation of the ad to see if it will do better. But no need to shell out more money. You can just use your VoIP savings to run it.
4. It improves customer satisfaction.
By having a system that works to your advantage, your staff will be in a better position to meet and exceed their goals. For those working with customer support, this could mean a shorter time to address and solve a customer’s issue.
So not only would your clients be able to get off the line immediately, but your staff would also be able to respond to get to everyone more quickly.
VoIP would be very useful in enhancing the capabilities of your marketing team. So if you like to experience these benefits as well, make the switch to VoIP now.
You may also like: A Business Owner’s Guide to the Top VoIP Phone Services (Things to Look For!)
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