• Home
  • Blog
    • Business Partner Magazine Archive
  • Free Contests and Giveaways
  • Resources
  • About Us
    • Cookie Policy
    • Disclosure Policy
    • Privacy Policy
    • Terms of Website Use
  • Contacts

Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

  • Business Success
  • Marketing
  • Finance
  • Employees
  • Technology
  • Start-up
  • Productivity
  • Communication

Using Product Reviews to Boost Keyword Rankings

July 21, 2020 by BPM Team

Click here to get this post in PDF

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Enter your NameEnter your Email Address
Person typing product review on laptop

We earn commissions if you shop through the links on this page.

We all know that keywords are a major piece to the puzzle of SEO. Whether you’re looking to optimize your entire ecommerce website or you’re needing a boost on your individual Amazon product pages, keywords are a surefire way to find the results you’re looking for. But did you know that you can use product reviews to boost your keyword rankings? Believe it! Take a look at some of our go-to reasons for using product reviews for keyword rankings.

Google is Obsessed with Product Reviews

First and foremost, understand that Google is totally obsessed with your products having reviews. You’ll rank higher and see increased traffic as you continue to gain product reviews on your site and listings. So, if your goal is to get Google on your side (which should definitely be your goal), pushing for product reviews is a great way to get the ball rolling and gain some trustworthiness with Google.

Something else that Google loves to see is when you respond to product reviews. It shows Google that you’re attentive to your customers and that you care about what they’re saying, for better or for worse. In fact, Google has come right out and said that positively responding to reviews will improve your Google My Business listing. So, show Google and your customers that customer satisfaction matters to you and take the time to respond to those product reviews! It will definitely prove to be worth it.

Push Reviews on All Platforms

Most businesses have accounts on various platforms. This can do wonders for expanding your audience. Some people solely rely on Instagram to get the bulk of their information, while others prefer to turn to Twitter. Take advantage of the various platforms and use them to share the reviews you’re receiving. Not only will you be benefiting from others seeing the positive things people are saying about you and your product, but you’re spreading those valuable keywords and boosting your rankings.

Let Your Customers Write Your Content

One of the major positive points of customer reviews is that, oftentimes, your customers are using keywords in their reviews. They’re likely to use your business name, the name of the product, and words that relate to the product. For example, if you’re selling muslin swaddle blankets, someone is likely to leave a review using terms like “swaddle blanket”, “muslin swaddle blanket”, “swaddling”, “swaddling my baby”, etc. Often, you’ll find yourself intentionally adding these types of keywords into your content. Reviews are a great way to gain traction for these keywords without the effort of incorporating them into your title tags and descriptions.

Rank for Long-tail Keywords

Long-tail keywords are phrases that are more specific than common keywords. They are typically longer and don’t get quite as much traffic as shorter keywords, but they’re fantastic for helping someone find something very specific, and typically have a higher conversion rate because they’re so exact. Long-tail keywords are commonly used in reviews, so this is a great tool to use to gain those rankings.

So, what are you waiting for? Use your various platforms and start pushing for those product reviews. However, you decide to ask your customers for reviews, you can rest assured that it will play a huge part in boosting your keyword rankings and help you to see higher levels of success. Wanting some extra help? Check out the Amazon SEO service from Evolved Commerce to get an extra boost from the experts!


You may also like – 2020: How to stay on top of SEO trends


We earn commissions if you shop through the links on this page.

SEO tools


Image source: Unsplash.com

Filed Under: SEO Tagged With: Keywords, product review, SEO

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Disclosure

We earn commissions if you shop through the links on this page.

Recent Posts

  • Is Your Workplace Safe Enough?
  • Enhancing Collaboration and Communication with ERP Systems
  • How to Find the Best Local Moving Company in Los Angeles
  • Maximizing Space in Your Accessory Dwelling Unit (ADU)
  • Marketing is Thought to be Evidence of an Evolved Business: A Comprehensive Analysis

Categories

Archives

Make Money Online – Free Course

  • Discover All The Shortcuts To Affiliate Marketing Success
  • Find Out How To Fill Your Site With New Leads And Customers
  • Discover How To Turn Your Passion Into Profits
  • Learn How To Write Copy That Gets Results Fast!
  • Discover How To Create Promote & Sell Your Own Products Online
  • Everything You Need To Know About Marketing Money Online
  • Strategies For Successful Web Entrepreneurs Inside
  • Discover How To Invest Smarter Grow Faster And Retire Rich
  • Email Marketing Strategies For Marketers And Entrepreneurs
  • Free training reveals how to build a successful six figure income online
  • Discover The Mindset Hacks You Need To Succeed
  • Free Marketing Memberships – Make Money Online

    Make money online free marketing memberships

    Tags

    Accounting apps bitcoin brand business growth business skills business success communication cryptocurrency Customer Service Data design Digital marketing ecommerce Efficiency employees Featured Article finance finances Health and Safety infographic insurance Investing investment legal legal tips Management Marketing marketing strategy Outsourcing productivity property Real estate sales security SEO Social Media software starting a business startup Technology Trading Training website workplace

    Disclosure

    We earn commissions if you shop through the links on this page.

    Digital Marketing Agency

    ReachMore Banner

    Business Partner Magazine

    Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.

    Have a look around the site to discover a wealth of business-focused content.

    Here’s to your business success!

    Copyright © 2023 - Business Partner Magazine·

    x
    x