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In email marketing, Spam is one of the words that are dreaded the most. A lot has been said about testing the design of your email to warm up inbox. However, you must conduct spam tests to understand the potential of your email to deliver messages. This means knowing whether your emails are being sent to the inboxes of your subscribers. You need to know whether spam filters will flag down your message and get it sent straight to the spam folder.
The spam test is used to check the email to know if some spam filters would get it flagged down and move it away from the inbox of the subscriber. This test is used to check your email’s contents. It also checks the source of the email.
How can the deliverability of your email be increased? Here we talk about different basics associated with the spam test and how to understand them.
Glockapps works to check the spam filters of business-to-consumer (B2C) and business-to-business (B2B). Technically, B2B filters are usually difficult to access.
Why will my email be flagged down as spam?
There could be several reasons why the emails you test fail spam tests. This could be due to its content, its IP address, or the domain used to send down the email. In certain cases, the emails might have been classified as spam.
When several subscribers mark the email as spam, it triggers the spam filters. This is the reason it is important to segment the lists of subscribers whenever possible. You should ensure that you are sending off content that is important to your chosen group of recipients.
The spammy content
There are some words and styles of emails that can tag spam filters with a red flag. This list is not complete, but generally, it can be such a good idea if you stay away from the following:
- Wordy and long emails.
- Words with all letters capital (such as “REGISTER NOW”)
- Many exclamation points.
- Many words sound like spams or scams, like “sale” or “call now” (consider using a telemarketer’s language).
- Emails consisting of only or mostly images. Look for a way to make your text and emails balance out.
- Content that has not to be personalized, like addressing your email to the “user” rather than using the name of the recipient.
- Making use of “lorem ipsum.”
- Email subject lines that are too long or too short (think about running A/B tests to determine the best subject lines for you).
The IP Reputation of your address
In certain cases, the main culprit for your email spam issues could be the IP address. When a filter has been able to flag down the IP address to be a potential risk, this can end up on the blacklist. When this happens, spam filters could easily send your email directly to a spam folder.
The blacklist acts as a type of watchdog for providers of email; they are used to track email senders that could be potential threats. Your sending IP address could be block-listed due to malware or virus on the computer or due to the spam emails that have been sent previously from the IP address. Make sure to use a spam score checker also to see the rating this will help you know whether it’s the IP or the actual email itself.
The Reputation of your domain
Just like your sending IP address when sending emails from the black-listed or flagged domain, it may go directly to your spam folder. You may want to check your DKIM – the DomainKeys Identified Mail. This makes it possible for the sender to link the domain name with the email. It is used to vouch for the authenticity of the email.
How to test your email to check its spam potential
There are many different methods that you can use to check your emails to ascertain their potential as spam. When using Glockapps.com to check your emails, it is possible to check for spam by using a seed list. Run this by using your system’s SMTP server. Or you could just send the test using our servers.
Generally, it is recommended that you use the seed list email test to check the deliverability of your email. The reason for this test is that it offers a thorough way to check for various aspects of the email which could be detected as spam; this test will be used to review your email’s subject line and contents.
It can also be used to check whether your domain or IP address has been black-listed. The seed list email testing is also used to provide test results that are more accurate.
How you can spam test by using a seed list
When sending your emails through an ESP – an email service provider – and you are sending emails, the seed list email test is what you need to use. The seed email list comes as a list containing internal emails to which you can send test emails, like coworkers, friends, or family members.
Ideally, it is important to know whether your email address covers different email clients as well as devices.
You could use this same content for results that are complete – this cannot be done when other methods for spam tests are used. When you see many failed tests, try to check the contents of your email as well as the reputation of your IP address.
How does one test email deliverability with Folderly and fix it
A Beginner’s Guide to A/B Testing in Paid Advertising: Best Practices and Pitfalls
Knowing what to do with the results of your email Spam test
Unluckily, your spam filters will not supply you with details of any email spam checker. This is usually done by Spam filters to stop scammers from by-passing their checks. When they have decided to hide their filter details, “fail” or “pass” could be your result. When this happens, you need to take the time out to check your email contents, the reputation of the IP address, or the reputation of the domain.
Written By Glockapps.com
