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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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Understanding Tests For Email Spam Plus What Can Be Done To Beat Them

August 3, 2021 by BPM Team

Man sending emails on his mobile phone

In email marketing, Spam is one of the words that are dreaded the most. A lot has been said about testing the design of your email to warm up inbox. However, you must conduct spam tests to understand the potential of your email to deliver messages. This means knowing whether your … [Read more...]

5 Distasteful Marketing Ploys to Avoid

November 3, 2014 by Ann Handley

Wrong and right arrow

My friend Eileen had a gray striped cat named Nimbus whose greatest joy was to hunt in the backyard woods and drop his offerings at her back door. Eileen never knew what she'd find when she opened the door--a chipmunk, vole, mole or bird. Nimbus was easily forgiven--he was a … [Read more...]

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