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The business card may be teeny-tiny, but it sure packs a mean punch. It’s akin to a mini-billboard that is an essential component of your company’s image and branding. Apart from promoting your business, this humble business card provides vital information and offers calls-to-action so that you can touch base with your prospective clients in the future.
Whether you’re a small start-up, a freelancer, a service professional, or an executive, you will need a business card. The business card printing and design must be done right so that you create a good and lasting impression. With the right business card design, you attract possible-lifelong customers from people you have just met. Here are simple steps to help you with your business card design:
Choose the Card Shape
Traditionally, business cards are just rectangular in shape. Some opt to make the corners rounded, while others poke holes. But with modern die-cutting technology, you can now choose to create alternative shapes that stand out and catch the eye.
For instance, a business that sells sauces can pick an eye-catching business card in the shape of their bottle. You can pick virtually any form to help you create originality and sell your products. Just be clear on your theme and choose nice colours that will match your preferred shape and logo.
Pick the Size
The size of the card depends on where you live, and this is important to know so that you can adapt your fancy card shapes to the norm. In North America, the standard is 88.9 x 50.8mm. In Europe, the size is 85 x 55mm, while in Oceania the standard size is 90 x 50mm. Be sure to put all your essential information within the safety line, so that these don’t get trimmed out of your business card.
Add the Logo and Other Images
The visual elements matter a lot in your business card as it draws the eye and creates interest. Your logo should take centre stage. If you intend to put secondary images, they must not overwhelm the log. There are two sides to a business card, so be sure to use both well.
One side can be allotted for all the pictorial information, while the underside can include all the vital text information. An essential thing to remember is that both sides must match and imbibe the same theme.
Choose the Font
With many business card printing techniques, you can choose different kinds of fonts to adorn your card. Specific texts may even be embossed, foil printed, engraved, and the like. The choice all boils down to your preferences and objectives. Maybe you have a particular gimmick that you want to include in your business card to drum up more attention.
Remember to include all the pertinent information like your name, company name, position, contact number, address, URL, email, social media accounts, and a slogan.
Consider Different Finishes
Consider printers and what they can offer because these final printing effects will undoubtedly benefit your business card strategy. You can opt for letterpress, foil stamping, spot UV coating, and more. To help you pick the overall layout of your business card, consult with your designer. He or she is in the best position to give you advice because they have the experience to make your business card dreams come true.
Bottom Line
Remember that your card is more than just a contact sheet. It represents you and your company image. In general, one professional will receive many different business cards in a month. You have to make sure your business card stands out, so it does not end up in the rubbish bin. With the help of a skilled designer, you can come up with a fantastic business card design that will attract your clients and expand your network.
You may also like: Business Cards: What You Need to Know – Infographic
Image source: stock.adobe.com
