Click here to get this post in PDF
Holidays are generally the best time to make some extra profit. But earning extra in holidays can only get possible if you do something extra. It is a known fact that SEO plays a huge role in your website’s success by granting maximum website traffic and visibility. In this article, we will discuss six special SEO techniques or tricks. That will help you capture holiday attention and amplify sales.
Link Acquisition:
One very effective way to launch your SEO holiday arrangements is by ascertaining the number of RDs (Referring Domains). The reason for its requirement is for having competitive parity from an off-site view with the sites you prefer to emulate. And for that, you take the average number of Referring Domains for top-five results. Then subtract the present number of RDs of your entire target URL. And finally, divide it by your monthly link acquisition range. The product received through it is the numeric of months you require to gain competitive parity. All you require is that number, and once you get it, the ball is in your court.
Recognize Content Needs:
Recognizing your content needs come next after locking your launch date. And for this, you can contact any SEO Consultant Perth anytime, as they will help you to find out your various content needs, like keywords that are crucial and semantically-oriented, word count, and many more. They will also help you to stay forward from your competitors by suggesting ways that suit you the most. With proper word count range, keywords, NLP entities presentation, etc., you can target the audience with your content with full confidence.
Design Evergreen Offers Pages:
Make space for yourself among those full of deal websites. In accordance to increase the visibility of your website on offers-related search queries, it’s crucial to build pages that target relevant keywords. You can search for the trending words and create a whole “mini-site” of holiday-oriented pages that are yet to get visible for users till the correct time comes. These are called landing pages; once they get created, you can then add them to XML sitemap along with the site’s navigation. By doing so, you are drawing a sort of roadmap for crawlers to find out your page faster and index them.
Study Past Year’s Trends:
You can look at the past year’s search terms reports to anticipate where your holiday traffic will arrive this year. After that, analyze the data from other channels to look for social media websites, affiliates, email campaigns, etc. Then determine which of the channels brought you the most conversions and prioritize them for the current year. You can use both Google search console and Google Analytics for this purpose. However, it’s better to get acquainted with the search console to enjoy the updated information regarding your website and its performance.
Coordinate SEO with Other Marketing Efforts:
For best results, one best thing that you can do is align all your holiday marketing strategies with one another. It will render the users with a unified experience that helps them to get what they are seeking. The best procedure to do this is to make a list of all the weapons you have ready with yourself. You can even use social media to increase your product and brand awareness.
Google My Business Promo Posts:
One additional thing you can try is using “Google My Business” posts. For businesses with a local presence, Google My Business can be an instant medium of gathering holiday attention using a post that promotes your holiday deals. However, there is one catch in this process. Your future customers or audience need to be loyally far along in their purchase journey. The posts do not roam around or surface until your business gets particularly searched.
Conclusion
Thus, these are the top six SEO tips and tricks that would help you attract all the holiday jams to your website. Hence, without wasting any time, make both your and your customers’ holiday effective and beneficial.
You may also like: Eight Advanced SEO Techniques That Can Double Your Search Traffic
Image source: Shutterstock.com