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Like the phrase “beauty is in the eye of the beholder”, effective web design is judged by the users of the website, and not the website owners. It’s not about how good it looks, but also how easy it is to use as well. Websites that are not designed well, tend to perform poorly and have sub-optimal Google Analytics metrics (e.g. low page per visit views and high bounce rates). This can have a huge impact on your business success, which is why it’s so important to make sure that you have an effective web design. In order to have an effective web design, you should make sure you are working with professionals who have prior work experience in web designing. For example, there is a London web design agency that does quality web designing.
An effective web design should fulfil its intended function by conveying its particular message whilst simultaneously engaging the visitor. You want to make sure that your website design is something that will appeal to your visitors. Since the site is the face of the business you want to make sure that it looks perfect, which is why it’s no surprise that so many business owners will make use of companies like this web design company to help them perfect their web design. Your site is probably the first thing that your potential customers will look at, so if you find that you are lacking in any aspect of your web design, then this might ruin your brand impression and mean that any potential customers might not use you. Let’s explore the main website design principles in the article.
Simple is the Best
When it comes to your web design, Dawn Creative Branding believe that the best thing is to make sure that it remains simple. Simplicity is the best way to go when considering the user experience and the usability of your website. There are a few things that you need to consider when it comes to simplicity though. The first thing is the colour scheme for your website. Colour has the power to communicate a message to your customers and evoke an emotional response. Don’t go too crazy with your colours though, you should make sure to limit yourself to five colours and that each colour compliments each other.
The next thing that you should look at is the typography on your website. This commands attention and works as a visual representation of your brand’s voice. Make sure that this is legible for everyone. Lastly, the next thing that you should focus on is imagery. This includes things like photography, illustration, video and all forms of graphics. All imagery should express the brand’s personality, it should give your customers an idea of what your business is about, what you are like etc. Make sure to use quality images that look professional and easily convey the message you are trying to get across.
Consistency
If you aren’t consistent in your website design, then this will throw people off. You need to make sure that you pay attention to things like your fonts, sizes, headings, sub-headings and button styles on every single page. It needs to be the same throughout the website. Using a consistent layout, also means that your website developer will only need to create a small number of reusable templates for your pages. Not only does this keep your website simple and easy to use, but it also cuts down on the overall development time of your website, which can save you money in the long run.
That’s only a few reasons why you should make sure that your website is consistent. However, it’s also important to note that consistency is a key factor in web design for both visual elements and functionality. Having a consistent web design ensures that your website looks coherent and works harmoniously across all its different levels. Making sure that you ensure your web design is consistent, means that your users will have a more positive experience with your website, and will potentially use your services (and it also means that they might come back to you at a later point).
Mobile Compatibility
Something which you might not have thought about before is that your website is mobile-friendly. Most people use their phones nowadays to look something up. So, it’s really important that when you are building your website, that you pick a responsive layout where your website can adjust to different screens (e.g. phones, tablets and computers). The more compatible your website is with different devices, the more likely it that people will stick with you.
If a potential customer finds out that they can’t read or open your website on their mobile phone, then they will probably go to your competitor who has a website that is mobile-friendly. If you don’t fix this issue, then you will find that you could lose customers. It’s easy to sort out as well, and if you are planning on using a web design company then this is something which they will deal with as well. Just remember though, that even if you don’t use websites, a lot of people do, and they are the people who you should be trying to please. You don’t have to worry about making a good website yourself, just hire a professional web designer and you’ll easily be able to enjoy the benefits!
You may also like: The Secrets to Creating a Website That Sells
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