The Psychology of Colour

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For retailers, shopping is the art of persuasion.  When marketing new products it is crucial to consider that consumers place visual appearance and colour above other factors such as sound, smell, and texture. In their article “Color Coded: What Your Favorite Color Says About You”, BetterHelp states “The world is filled with colors! So much so, in fact, that they are often overlooked.” Let’s take a look at how colour affects us and how you can use it to help your business…

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M2 On Hold is Australia’s leading on hold message provider. For the past 20 years, M2 On Hold has been providing a top class comprehensive service to clients all across Australia from IVR recordings to VOIP services.