You know that sinking feeling? This one's worse—landing on your own website only to be greeted by Google's red alert: "Deceptive site ahead." Not exactly the welcome mat you had in mind. You weren't prepared for this, and now every visitor is being informed that your digital … [Read more...]
SEO in 2025: Myths, Concerns and New Practices
As we enter this new era (2025)… what’s changed in SEO? So, back in 2018, SEO experts were promising big changes ahead. Fast-forward to 2025: the ground has shifted even more—radically and swiftly. Search isn't just about keywords and links anymore. Let’s explore common client … [Read more...]
Website Design Tips for Local vs National Businesses
Building a website isn't one-size-fits-all. What works for a national company trying to reach millions of customers across the country won't necessarily work for a local business trying to connect with people in their neighborhood. Local and national businesses have completely … [Read more...]
How the “About” menu item on your company website is a golden opportunity
This article contains affiliate links. For more info, see disclosure. By Michael McKown If you've ever found yourself browsing a website and clicking on the "About" link in the menu, you're not alone. That seemingly innocuous tab can actually be a goldmine of information, … [Read more...]
7 Ways to Make Your Homepage Convert
Twenty seconds. That’s the time a user will typically spend on a web page when it doesn’t hold their interest. If you want to generate leads from your website, you need to make your homepage engaging, easy to understand, and primed for conversion. From value propositions to … [Read more...]
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